Marketing Communications Specialist

Caterpillar Inc.•Peoria, IL

1d•Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who care not just about the work we do – but also about each other. We are the makers, problem solvers and future work builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Our Product Support and Logistics Division (PSLD) is one of the most innovative divisions within Caterpillar. In PSLD, as within all of Caterpillar, our priority is our customers and helping them build a better world. We touch nearly every element of the services value stream. PSLD is responsible for Aftermarket Parts Distribution of Cat Parts, Integrated Logistics and Global Services supporting Caterpillar dealers and customers. Our teams work together in critical areas that leverage digital capabilities, technology and operational excellence. As a Marketing Communications Specialist, you will support the execution of marketing campaigns and communication activities, including creative development, in alignment with business objectives. This role contributes to the development and delivery of marketing tactics, conducts research and performance monitoring, and maintains effective internal communications to support evolving organizational needs. This position operates with working knowledge-level proficiency, partnering closely with marketing leads, product owners, and cross‑functional teams.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Nice To Haves

Experience supporting marketing campaigns or GTM execution for digital or technical offerings
Familiarity with marketing systems, content management tools, or analytics platforms
Ability to manage individual workstreams independently with guidance
Interest in expanding influence and responsibility over time

Responsibilities

Support execution of go‑to‑market and marketing campaign activities for Service Information System (SIS) and SIS2GO, including creative development and content delivery
Assist in developing and aligning marketing tactics that support defined business objectives and priorities
Conduct market and competitive research to identify opportunities, trends, and insights
Monitor campaign and tactic performance metrics and report on effectiveness
Develop, write, and update customer‑ and dealer‑facing marketing content (USPs, webpages, emails, brochures, videos) under guidance
Maintain accurate and timely marketing materials across platforms and channels
Support internal marketing communications to ensure alignment with changing business scenarios
Collaborate with internal teams and external partners to support coordinated execution.