Marketing Communications Specialist - Vertical Markets & Solutions

ASSA ABLOY•Berlin, CT

4d•Onsite

About The Position

This role focuses on the hands-on execution of marketing communications that support sales initiatives across key vertical markets and solution areas. The Marketing Communications Specialist creates, updates, and deploys a wide range of sales and promotional assets across traditional and digital channels, while coordinating messaging for trade shows, events, and field activations. Working closely with internal teams and external vendors, the role manages project timelines and deliverables, supports PR and partnership communications, and ensures all work aligns with brand standards, market needs, and evolving competitive and industry trends.

Requirements

Excellent organizational and time-management skills; Ability to manage multiple tasks in a fast-paced, evolving environment.
Strong written and verbal communication skills with the ability to translate technical or complex concepts into clear, compelling messages.
Strong interpersonal skills and the ability to work collaboratively with cross-functional teams.
Dependable and accountable.
Align with organizational values.
Ability to travel (up to 15%) and meet to the requirements of meetings, conferences, and events.
College/University degree (preference for specialization in related curricula such as: Marketing, Communications, or similar), or have work experience commensurate with, minimum high school/GED diploma.
2 – 7 years of marketing or communications experience, preferably in a B2B or solution-focused environment.
Experience creating content for digital and traditional channels.
Proficiency in Microsoft Office

Nice To Haves

Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop) or similar tools is a plus.
Experience with vertical marketing, segmentation, or industry-specific messaging is a plus.
Technical aptitude and interest in learning about access solutions, building systems, or related technology markets preferred.
Familiarity with marketing automation or email marketing tools is a plus.

Responsibilities

Develop and implement marketing communication plans that support growth within priority vertical markets such as data centers, government, commercial real estate/national accounts, and retail, and solutions including sustainability, decorative, glass, and windstorm.
Create, update, and maintain marketing materials including brochures, sell sheets, presentations, websites, case studies, videos, email campaigns, trade show materials, social media content, and other promotional assets.
Coordinate and support public relations activities, including drafting press releases, gathering customer success stories, and assisting in the development of thought-leadership content.
Collaborate with the Experiential Marketing team to support messaging and asset creation for trade shows, industry events, and targeted field activations.
Work closely with other marketing communications team members to ensure alignment across campaigns, vertical strategies, and solution portfolios.
Support communication needs related to partnerships and joint solution initiatives as assigned.
Manage project timelines, reviews, and deliverables to ensure work is completed on time and within brand standards.
Coordinate with external vendors, agencies, and contractors as needed for creative development, production, and distribution.
Maintain familiarity with competitive trends, emerging technologies, and market dynamics to continually refine messaging and content.
Perform other duties and responsibilities as assigned.