Sr. Marketing Communications Specialist

American Honda Finance Corp.•Torrance, CA

21h•$84,600 - $126,900•Hybrid

About The Position

American Honda Finance Corporation (AHFC) is seeking a Senior Marketing Communications Specialist. The Senior Marketing Communications Specialist is responsible for developing and executing integrated digital marketing, media, and customer experience initiatives that support AHFC business objectives, drive consideration of Honda and Acura financing products, and enhance the customer journey across digital touchpoints. This role serves as a key liaison between Marketing Communications, agency partners, Customer Experience (CX), MarTech, IT, and business stakeholders to deliver effective marketing campaigns, digital experiences, and reporting solutions. Responsibilities include paid search strategy and optimization, media planning and performance analysis, creative asset management, digital production, website and mobile application support, user acceptance testing (UAT), and customer experience enhancements. The role also monitors and recommends opportunities related to AI-driven search, Answer Engine Optimization (AEO), and digital marketing innovations to improve business performance and customer engagement.

Requirements

Bachelor's degree.
5+ years of experience in digital marketing, media planning, paid search, campaign management, or marketing communications.
Proven experience managing paid search and multichannel digital media campaigns, including agency partnerships and performance optimization.
Experience with creative production, asset management, and digital experience projects such as websites, mobile apps, and UAT.
Experience managing budgets, vendors, and agency relationships.
Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
Strong analytical skills and exceptional attention to detail.
Excellent written, verbal, and presentation communication skills.
Ability to collaborate effectively with agencies, technical teams, business stakeholders, and senior leadership.

Nice To Haves

Degree in Marketing or Business.
Automotive, financial services, or regulated-industry experience.
Knowledge of marketing technology (analytics, CDPs, tagging), CX principles, and AI-powered search trends such as AEO and AIO.

Responsibilities

Develop and manage digital media campaigns, including paid search and paid social, from planning through optimization and reporting.
Manage agency partners and turn performance insights into optimization recommendations.
Lead creative production and asset management, securing approvals from Compliance, Legal, and other stakeholders.
Partner with CX, MarTech, and IT on website and mobile app enhancements, including UAT and campaign tagging and measurement.
Recommend opportunities in emerging trends such as AI-powered search and Answer Engine Optimization (AEO).
Support cross-functional initiatives, social media publishing, and escalated customer inquiries.