Marketing Communications & Media Manager

Zoetis•US CA Remote, CA

7d•$93,000 - $140,000•Onsite

About The Position

Platinum Performance, a subsidiary of Zoetis, is seeking an Advertising & Media Planning Manager to lead its advertising and media strategy, annual planning, and budget management. The role focuses on maximizing brand impact and business growth by overseeing integrated media plans and the production of marketing assets and content. This position requires close collaboration with marketing, E-Comm, Sales, Insights/Analytics, Legal/Regulatory, and external partners to achieve measurable results. A strong attention to detail, analytical skills, strategic mindset, and a passion for animal health and nutrition are essential. This role reports to the Senior Marketing Manager.

Requirements

Strategic thinking and strong marketing fundamentals (positioning, messaging, audience segmentation).
Budget management, forecasting, and comfort with financial reporting.
Strong project management: timelines, scope, stakeholders, approvals, and deliverable quality.
Data-driven decision-making; ability to interpret performance data and optimize plans.
Excellent written and verbal communication; strong briefing and presentation skills.
High attention to detail and ability to thrive in a fast-paced environment.
Proven track record managing multi-channel media plans and budgets with measurable outcomes.
Experience leading creative development/production and asset management across digital and offline touchpoints.
Experience working cross-functionally and managing external vendors.
Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations.
Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
Listens and gets clarification; Demonstrates group presentation skills; Participates in meetings; Writes clearly and informatively; Presents numerical data effectively; Able to read and interpret written information.
Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals, Strives to continuously build knowledge and skills.
Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.
Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
Meets productivity standards; Completes work in timely manner; Strives to increase productivity.
Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
Works fluidly with other team members to solve client needs and animal health challenges.
BS/BA required.
5+ years of experience in marketing or related role (advertising, media planning/buying, or integrated marketing brand or agency experience preferred).
Hands-on familiarity with key platforms and tools (e.g., Google/Meta/LinkedIn, DSPs, GA4, ad servers, social listening, DAM tools).
Excellent leadership, organization and communication skills required.
Strategic thinker with a growth mindset and curiosity about animal health and nutrition.

Nice To Haves

MBA or advanced degree a plus.
Knowledge of equine industry and nutritional products preferred.
Ability to perform a variety of tasks utilizing a wide degree of creativity and attention to detail in a fast-paced work environment.
Experience with media mix modeling, incrementality testing, or advanced measurement approaches.

Responsibilities

Own the annual and quarterly advertising and media strategy aligned to brand and business objectives.
Develop integrated, multi-channel media plans around key formulas and campaigns (e.g., digital, social, search, print, programmatic, events/sponsorships).
Partner with Insights/Analytics to define KPIs, measurement approaches, and optimization plans; translate results into actionable recommendations for advertising and media strategy.
Own the advertising and media budget (annual planning, forecasting, allocation, pacing, and reconciliation).
Build business cases for incremental spend and reallocation decisions, track ROI and performance vs. plan.
Responsible for development, review, and delivery of marketing assets and content across channels including but not limited to writing content, art directing on layouts, email direction, submitting JIRA tickets and routing assets for approval.
Drive digital campaign creative execution across paid search, paid social, display/programmatic, CRM/email, and website/landing-page experiences.
Partner with analytics and channel owners to improve funnel performance (CTR, CVR, CAC, ROAS, LTV, etc.).
Support owned-channel content strategy (SEO & AEO fundamentals, content governance, and engagement best practices).
Develop and operationalize audience segmentation using first-party data, market insights, and behavioral signals.
Apply AI/ML-informed approaches (where approved) to refine segmentation, personalization, lookalike modeling, and next-best-action recommendations.
Ensure segmentation approaches are privacy-aware and compliant with internal policies and applicable regulations.
Ensure assets are on strategy, on brand, and optimized for channel requirements and audience needs.
Maintain creative calendars, versioning, and distribution of final approved files; ensure efficient content reuse/adaptation.
Serve as day-to-day lead for media and creative designers (briefing, timelines, performance reviews, deliverables, and quality).
Collaborate with Brand/Portfolio Marketing, Sales, and other stakeholders to align messaging, campaigns, and go-to-market priorities.
Coordinate review/approval workflows with Legal/Regulatory/Medical as applicable; ensure compliant claims and documentation.
Support key launches and initiatives with integrated plans, toolkits, and readiness communications.
Represents Platinum Performance at tradeshows and events periodically.