Marketing Communications Manager

Neogen Corporation•Oakdale, CA

16d

About The Position

Join a dynamic, global marketing team helping drive growth for a worldwide leader in food and animal safety. The Marketing Communications Manager will shape and execute integrated marketing communications strategies for a diverse portfolio of solutions that help protect the global food supply. This role will work across regions, functions, and industries to develop compelling campaigns, thought leadership, and customer-focused content that engage audiences throughout the buyer journey. This position will help advance Neogen’s global marketing capabilities by leveraging data, audience insights, testing, segmentation, and demand generation strategies to increase awareness, engagement, pipeline growth, customer retention, and revenue.

Requirements

5+ years of experience developing integrated marketing communications, brand marketing, campaign strategy, or related marketing programs
Experience developing and executing multi-channel marketing campaigns
Experience developing messaging, content, or marketing programs for defined customer or industry segments
Experience managing multiple concurrent projects and cross-functional workstreams
Experience collaborating with internal stakeholders and external partners or agencies
Experience translating complex technical, scientific, or business information into clear and engaging marketing content
Strong written and verbal communication skills
Strong project management and organizational skills
Ability to independently manage priorities, timelines, and deliverables
Strong attention to detail and ability to review content for consistency, quality, and alignment

Nice To Haves

5 to 7 years of relevant marketing communications experience
Experience within food safety, food manufacturing, life sciences, diagnostics, or another B2B technical industry
Experience developing industry-focused marketing programs and audience segmentation strategies
Experience with demand generation, lead nurturing, customer journey mapping, re-engagement campaigns, or conversion optimization
Experience developing marketing strategies for multiple geographic regions or global markets
Experience partnering with technical, scientific, regulatory, legal, and commercial stakeholders
Experience developing thought leadership content and industry-focused campaigns
Experience using marketing analytics, testing, and performance data to optimize campaigns
Experience working with marketing automation, CRM, content management, or digital platforms
Experience managing agency or external creative partnerships
Strong strategic thinking and ability to connect marketing activity to business goals
Ability to influence across functions and geographic regions
Strong storytelling and content development capabilities
Ability to understand complex customer needs and translate them into effective messaging
Strong analytical mindset and comfort using data to improve marketing performance
Ability to work effectively in a global, cross-functional environment
Strong judgment and ability to balance competing priorities
Customer-focused approach to marketing strategy and execution
Curiosity and willingness to test, learn, and continuously improve
Strong collaboration and stakeholder-management skills

Responsibilities

Developing and executing global integrated marketing communications strategies that strengthen Neogen’s brand positioning across priority food manufacturing industries
Creating full-funnel marketing programs designed to drive awareness, engagement, lead generation, pipeline acceleration, customer retention, and revenue growth
Leading the development of multi-channel marketing campaigns across digital, print, events, public relations, social media, email, and other relevant channels
Developing industry-specific marketing strategies, messaging frameworks, and campaign plans for priority food manufacturing segments and other strategic markets
Partnering with segment and regional marketing teams to ensure consistent global messaging while addressing local market needs and opportunities
Leading cross-functional campaign planning and execution across Product Marketing, Segment Marketing, Technical, Brand, Design, Regulatory, Legal, and other stakeholders
Overseeing development of high-quality content, including white papers, case studies, blog posts, press releases, newsletters, social media content, and other customer-facing materials
Translating complex technical and scientific information into clear, compelling content for diverse customer audiences
Ensuring content is tailored to target audiences, market segments, customer needs, and communication channels
Applying audience segmentation, customer journey mapping, automated nurture programs, re-engagement strategies, and conversion optimization to improve marketing effectiveness
Managing the global content calendar and coordinating with internal teams, agencies, and other external partners to support consistent content delivery
Supporting development of customer-focused messaging throughout the buyer journey
Using marketing performance data, testing, and insights to evaluate campaign effectiveness and identify opportunities for improvement
Partnering with regional and country marketing teams to align local execution with global strategy
Providing guidance and best practices related to marketing communications, campaign development, messaging, and content creation
Collaborating with thought leadership teams to support initiatives that position Neogen as a trusted partner and scientific leader across key food and beverage manufacturing sectors
Supporting consistent application of Neogen brand standards across global marketing communications
Managing multiple concurrent marketing initiatives while maintaining quality, consistency, and timely execution
Identifying opportunities to improve marketing processes, content development, campaign execution, and cross-functional collaboration