Marketing & Communications Manager, Toppel Career Services

University of Miami•Coral Gables, FL

3d•Onsite

About The Position

The University of Miami has an exciting opportunity for a full-time Marketing & Communications Manager to work in the Coral Gables campus. The Marketing & Communications Manager develops and maintains all marketing and communication programs and projects designed to effectively promote the programs and services of the Toppel Career Center and the overall impact of career services on University of Miami students to a variety of constituents, including students, faculty, staff, employers, alumni, and donors. The position oversees the development and production of all the Center’s external publications and collateral materials, including social media, print, email, and web communications, and assesses the results of all marketing efforts.

Requirements

Excellent written and verbal communication, including copy-editing skills
Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment
Advanced skills with creation of visually appealing presentations using Canva, PPT, or other presentation platform
Ability to develop and execute marketing strategies and campaigns as well as brand content
Attention to detail, ability to manage multiple projects simultaneously, and the capacity to work independently and collaboratively within a team environment are crucial
Excellent project management skills; highly organized with the demonstrated ability to organize schedules and set priorities for successfully accomplishing complex projects within deadlines
Demonstrated ability to collaborate with multiple departments within an organization; the ability to work effectively with a broad range of diverse constituents
Ability to solve problems and make appropriate decisions; work with little direct supervision
Knowledge of Microsoft Office (Word, Excel, PowerPoint)

Nice To Haves

Familiarity with Adobe Illustrator, Photoshop, Premiere, and other design tools
Experience with web-based Content Management Systems (CSMs) and social media management tools, such as Hootsuite
Experience leading and supervising a team

Responsibilities

Develop and execute marketing and communications plans for all target markets, including key messaging, to students, alumni, faculty/staff, and employers
Act as “editor in chief” within the department for all internal and external communications and manage the development and production of all internal/external publications and collateral materials
Develop Toppel’s cohesive strategies for promoting specific Toppel services and resources, including advertising messages and promotional campaigns
Write or edit, direct the design of, publish, and distribute marketing and communications materials
Ensure that all marketing materials meet the highest possible standards for editorial quality and accuracy (following the University’s Identity Guidelines)
Hire, train, supervise, and evaluate graphic design/video/social media interns who help to carry out marketing and communication strategy
Manage and direct all graphic design projects to appropriate interns; follow-up on content as needed
Advise Career Center staff on editorial standards and marketing guidelines to maintain and convey a consistently strong brand message
Manage/oversee content and serve as editor for Toppel’s e-newsletter
Maintain familiarity with all Toppel programs and services and update all communication resources accordingly
Assume responsibility for promoting, updating, and responding as needed to social media
Develop the content of Toppel’s website and monitor information to assure the website is accurate, engaging, and useful
Create tracking systems that evaluate the effectiveness of marketing programs, campaigns, and projects implemented by the department
Oversee the maintenance of essential resources and background files including subject and source files, photo files, and related information
Adhere to University and unit-level policies and procedures and safeguards University assets
Research technological developments and trends and implement findings to improve services
Work with internal and external vendors to address a full range of marketing trends including key message development, competitive positioning, marketing mix management, and media selection
Update Career Center entries in campus publications, publicize events on campus-wide web calendar, collaborate regularly with University Communications, and keep students and Career Center staff informed via electronic bulletins and weekly staff meetings
Coordinate and assist with special events and community outreach projects designed to increase awareness and utilization of services
Attend weekly Toppel Career Center and communications staff meetings
Meet regularly with University Communications staff
Complete program assessment and external benchmarking projects as assigned
Assist Director with management and supervision of communications interns
Provides support for Job & Internship Expos and other career-related events
Performs other duties as assigned

Benefits

The University of Miami is recognized as one of the nation’s premier research institutions and academic health systems and is among the largest employers in South Florida.
With more than 20,000 faculty and staff, the University is committed to excellence and guided by a mission to positively impact the lives of students, patients, and communities locally and globally.
We are dedicated to fostering a culture where every individual feels valued and empowered to contribute meaningfully.
United by shared values, the University community works together to build an environment defined by purpose, collaboration, and service.
The University of Miami is an Equal Opportunity Employer.
Applicants and employees are protected from discrimination based on certain categories protected by Federal law.
The mission of the University of Miami is to transform lives through education, research, innovation, and service.
A vibrant and diverse academic and healthcare community, the University of Miami and the University of Miami Health System ("UHealth") have rapidly progressed to become one of the nation’s top research universities and academic medical centers in the nation.
The University comprises 12 schools and colleges serving undergraduate and graduate students in more than 350 majors and programs.
The University ranks No. 55 on U.S. News & World Report’s 2022 Best Colleges list and ranked No. 49 in the 2022 Wall Street Journal/Times Higher Education College Rankings.
Bascom Palmer Eye Institute is ranked the #1 eye hospital in the USA and offers some of the nation's premiere eye doctors to treat every eye condition for adults.
Sylvester Comprehensive Cancer, part of the Miller School of Medicine, received the prestigious National Cancer Institute designation in 2019.
The University of Miami and UHealth have also ranked among the Forbes Best Employers and Best Employers for Women on several occasions, most recently in 2022.
With more than 17,000 faculty and staff, the University strives for excellence, and is driven by a powerful mission to transform and impact the lives of its students, patients, members of the community, and people across the globe.