Marketing Communications Manager-Manager – Retiree Health Solutions

Alight Solutions

1d•Hybrid

About The Position

As part of an industry-leading team, you will be a key member of the Retiree Health Engagement Services Strategy team. You will develop scalable and ongoing consumer-focused campaigns and engagement strategies promoting products, services, tools and benefits.

Requirements

Demonstrate expertise in creating specialized communication and educational materials within the healthcare sector, with a particular focus on Medicare and individual or family populations.
5+ years’ experience using Market Research, Marketing Metrics and program analytics to create performance benchmarks and measure attribution and campaign effectiveness.
Proven experience in utilizing internal and external resources to develop and implement programs, along with excellent stakeholder management and consulting expertise.
Experienced in the insurance and retiree industry, particularly those familiar with employer-driven, affinity partnership, and retail-focused products and services.
In-depth knowledge of the retiree marketplace and proven experience delivering wellness content using data, research, and insights to achieve results.
Ability to manage multiple bodies of work with different Marketing objectives with an eye toward identifying commonalities and scalable delivery opportunities.
Ability to serve as a true champion for the consumer.
Passion and empathy to build meaningful engagement solutions by understanding their needs and desires.
Advanced education in Marketing, Advertising, Communication, Business or another related field.
Dynamic written and verbal communication skills.

Responsibilities

Developing and ensuring accuracy of multi-channel campaigns focused on retiree engagement strategy
Supporting daily operations related to client-facing transition, Age-in/Retire-in, and ongoing retiree engagement programs.
Collaborating with the Client Management team on these initiatives.
Building and refining the ways the organization engages potential and existing B2C and retail customers by exploring and leveraging traditional, innovative strategies.
Serving as a brand ambassador, collaborating with the Creative team to align programs with the Retiree Health and Alight brands.
Developing strategies to enhance brand awareness.
Representing teams in cross-functional initiatives that have impact throughout the retiree lifecycle.
Utilizing your experience focused on the needs of Retirees, understanding of personal behaviors, organizational and industry insights.
Developing a true “lifecycle” Marketing value proposition that drives consistency in programs.
Identifying synergies and continuously seeing out efficiencies throughout all communication programs and channels.
Collaborating with Retiree Health Engagement Services leadership to transform operations into a scalable, omni-channel, automated, and data-driven solution.