Marketing Communications Manager (Product Marketing & Brand Experience) - The Toro Company
About The Position
The Marketing Communications Manager (Product Launch & Brand Experience) is responsible for leading execution of integrated marketing programs across the Precision Irrigation portfolio, including Ag and Residential/Commercial (ResCom) segments. This role leads execution of limited and standard product launches, while contributing to major launches through brand activation and customer-facing deliverables. It also owns execution of customer-facing brand experiences, including tradeshows, field events, and in-market activations. The position partners cross-functionally with Product Management, Channel Marketing, Sales, and Marketing leadership to drive aligned, high-quality marketing execution that supports product adoption and reinforces brand standards.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- 5–8+ years of experience in marketing communications, product marketing, or campaign management
- Experience leading product launches and integrated campaigns
- Strong project management and cross-functional collaboration skills
- Ability to travel up to 20% of the time (tradeshows, field events, activations)
Nice To Haves
- Experience in contractor, distributor, or channel-driven industries
- Background in irrigation, agriculture, or technical product marketing
- Experience with tradeshows, events, or brand activations
- Bilingual (Spanish/English) strongly preferred
Responsibilities
- Lead execution of limited and standard product launches across all phases of the MarCom framework, including planning, execution, and sustainment
- Translate product strategy into integrated marketing plans across channels (email, web, social, collateral, and distributor tools)
- Manage timelines, deliverables, and cross-functional coordination to ensure launch readiness
- Ensure messaging aligns with customer outcomes and brand standards
- Contribute to major product launches by supporting brand activation and customer-facing execution elements
- Lead ongoing marketing execution for products following launch
- Develop and execute campaigns to support continued demand generation and product adoption
- Refresh campaign assets and messaging to maintain market relevance
- Partner with Sales and Channel teams to align with market needs and opportunities
- Lead execution of customer-facing brand experiences, including tradeshows, field events, product demonstrations, and merchandising
- Ensure all activations align with campaign messaging and brand standards
- Support large-scale brand activations associated with major product launches
- Partner with Product, Channel, and Sales teams to ensure aligned marketing execution
- Ensure campaigns and launches align with MarCom frameworks and processes
- Coordinate internal and external stakeholders to deliver integrated campaigns
Benefits
- Competitive salary
- Affordable and top tier medical/dental/vision plan
- 401k
- Casual, corporate environment (Dress for your day)
- Mental health and financial health resources
- 20 hours of paid time to volunteer in the community
- Summer Hours (flexible schedule during the summer)
- DailyPay app for early access to pay
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
