Marketing & Communications Manager

Hanna Boys Center•Sonoma, CA

3d•$100,000 - $120,000•Onsite

About The Position

The Marketing & Communications Manager owns the day-to-day communications engine for Hanna Center and its partner organization, Hanna Academy. This role is responsible for crafting and distributing compelling content across email, website, social media, print, and earned media — ensuring consistent, mission-aligned messaging across every audience Hanna serves, from donors and families to community partners and prospective students. Reporting to the Vice President of Development, Marketing & Events, this person will manage the organization's email marketing program, maintain and update both the Hanna Center and Hanna Academy websites, oversee social media presence across all platforms, support public relations efforts, and produce print and digital collateral. This role works closely with the development team to craft donor-facing communications and appeals, and partners with the Events & Community Engagement Manager to provide marketing support for signature events as needed — without owning event logistics or execution. The ideal candidate is a strong writer and storyteller who is comfortable managing multiple communications channels simultaneously, can translate organizational priorities into compelling content for diverse audiences, and brings a self-starting, detail-oriented approach to a fast-paced, mission-driven environment.

Requirements

Bachelor’s degree in Communications, Marketing, Public Relations, Digital Media, or related field
3-5+ Years of experience in marketing, communications, or public relations, ideally within a nonprofit or mission-driven organization
Demonstrate experience managing email marketing campaigns and website content
Experience managing social media accounts and developing platform-specific content strategy
Proficiency in Adobe Creative Suite, Canva, or similar design tools
Fluency in website content management systems (WordPress or similar) and email marketing platforms
Excellent writing skills with the ability to adapt tone and messaging across diverse audiences
Highly organized, with the ability to manage multiple channels and deadlines simultaneously
Self-starting individual who requires little day-to-day supervision and is results-driven
Must clear background check for a Community Care Licensed facility, including physical, TB, and drug test.
Valid California driver's license with ability to become insured under company policy.
Certified or ability to become certified in CPR and First Aid.
Complete Mandated Child Abuse Reporting, Ethical Standards, and Crossing Boundaries of Employee Conduct training.

Nice To Haves

Experience working with or coordinating PR firms or media relations a plus

Responsibilities

Manage the organization’s email marketing program for both Hanna Center and Hanna Academy, including newsletters, donor communications, and campaign sends
Use the organization's email marketing platform to build, schedule, and distribute email campaigns and newsletters
Maintain and segment email lists, ensuring accurate targeting and audience-appropriate messaging
Track and report on open rates, click-through rates, and engagement metrics to optimize content and distribution strategy
Maintain and update the Hanna Center and Hanna Academy websites, ensuring accuracy, brand consistency, and up-to-date information
Coordinate with the website design vendor on larger updates, redesigns, or technical needs
Update internal portals and board portals with relevant news and organizational updates
Monitor website performance and engagement analytics, using data to inform content and structure improvements
Manage Hanna Center and Hanna Academy's social media presence across LinkedIn, Facebook, Instagram, and other relevant platforms
Develop and execute a social media content strategy that drives engagement and reflects organizational priorities and brand voice
Oversee social media contractors or freelancers, ensuring content aligns with brand guidelines and messaging needs
Monitor, report, and present on social media engagement analytics, adjusting strategy based on performance
Serve as the day-to-day liaison with Hanna's PR firm, coordinating press opportunities, interview requests, and media research projects
Draft and coordinate press releases and media materials in partnership with the PR firm and leadership
Track earned media coverage and report on PR outcomes and visibility
Support crisis communications needs as they arise, in coordination with leadership and the PR firm
Create and manage print and digital collateral, including brochures, flyers, signage, and donor-facing materials
Coordinate with design vendors and contractors on larger creative projects, ensuring consistency with brand guidelines
Manage smaller graphic design needs directly using Adobe Creative Suite or Canva
Oversee production of organizational collateral, including the annual report, working closely with leadership and development on content and storytelling
Partner with the development team to draft and produce donor-facing communications, including appeals, stewardship materials, and event invitations
Support the writing and design of fundraising appeals in collaboration with development leadership
Ensure consistent messaging and branding across all donor and development touchpoints
Provide marketing and communications support for Hanna's signature events as needed, including email promotion, social media coverage, signage, and event collateral
Partner with the Events & Community Engagement Manager to ensure consistent messaging and branding across all event communications
Capture photos and content at programs, events, and donor check presentations for use across marketing channels