Marketing Communications Manager - Anticipated Opening

SEAMEN'S BANK•Provincetown, MA

5d•$65,000 - $87,000•Hybrid

About The Position

Seamen’s Bank, headquartered on the Outer Cape in Provincetown, Massachusetts, is seeking a hands-on, data-driven Marketing Communications Manager to join their team. This role is crucial for the bank's strategic growth, focusing on advancing financial performance, expanding the customer base, and increasing community impact. The ideal candidate will be a self-starter with a passion for creating and producing marketing initiatives, understanding revenue streams through collaboration, and embracing the bank's community relationship. This position plays a critical role in increasing visibility, driving engagement, and creating revenue opportunities.

Requirements

Bachelor's degree in marketing and communications, business administration or relevant field from a four-year college or university; or five or more years related experience; or equivalent combination of education and experience.
3+ years in a hands-on marketing, communications, or related role.
Exceptional creativity and outstanding writing and storytelling skills.
Ability to manage multiple projects and deadlines while staying organized and detail oriented.
Proactive, resourceful, and focused on solutions.
Experience working with vendors, printers, promotional partners, or outside agencies.
Thorough knowledge of marketing best practices.
Microsoft Office and digital software mastery.

Nice To Haves

Confirmed housing on the Mid to Outer Cape (for highly qualified candidates, a hybrid working arrangement may be discussed).

Responsibilities

Developing, leading, and executing marketing and communications strategy through compelling storytelling, strong brand management, and effective multi-channel content delivery.
Developing content to support and advance revenue goals, elevate the organization’s voice, and increase community engagement.
Managing Seamen’s Bank social media platforms, including content creation and scheduling.
Launching and developing email marketing campaigns.
Managing, updating, and optimizing the Bank’s website.
Serving as the organization’s primary content creator for digital marketing, print publications, and communications.
Translating complex financial products and Bank services to the average consumer.
Shaping raw material into meaningful, impactful messaging.
Writing and collaborating on the creation of compelling and effective copy.
Maintaining and enhancing the Bank’s image through consistent messaging and visual branding.
Securing Seamen’s Bank position as a leading institution on the Cape and a steadfast community partner.
Identifying and capitalizing on brand moments, like events, milestones, and other notable news.
Planning, executing, and analyzing product and services marketing campaigns.
Targeting potential customers and recommending avenues to capture market share.
Developing a multi-channel media list, on-going pitch content, and regular distribution schedule.
Collaborating with internal experts to position Seamen’s Bank as an industry leader.
Monitoring, analyzing, and reporting on the metrics and effectiveness of marketing activities.
Monitoring trends and recommending new approaches to strengthen or pivot strategies.
Managing the marketing budget, ensuring efficient allocation of resources and ROI.
Working to remove or escalate roadblocks and ensure important initiatives are executed well and on time.
Assisting with various other communication needs, like summaries, leadership updates, talking points, and announcements.
Building and maintaining calendars and follow-up plans.
Collaborating with third-party vendors and internal teams on Seamen’s Bank swag, printed materials, signage, promotional pieces, and other marketing deliverables.
Maintaining relationships with vendors and identifying new relationships.
Participating and making recommendations for networking events and community outreach opportunities.