Marketing & Communications Manager

Coalition for Kids • Johnson City, TN

14d • Hybrid

About The Position

Coalition For Kids is bringing marketing and brand in-house, and the Marketing & Communications Manager runs it day to day. Above all, this is a project-management role: you take the brand standards, messaging, and priorities set by leadership and turn them into a steady, on-brand flow of content across every channel — social media, development and donor communications, program and community-outreach materials, email, print, and the website. Creative direction and strategy stay with leadership; your job is to make them real — consistently, on time, and at volume. You’ll manage many streams of work at once as a team of one, keep everything brand-compliant, and build the systems that make in-house marketing run. Strong design instincts, sharp content and writing skills, fluent AI use, and an eye for detail all matter — but the ability to manage the work and deliver is what holds the role together.

Requirements

• Strong project management and organization — able to run many projects at once as a team of one and deliver reliably under deadline.
• 2–4 years in marketing, content, communications, or design, with a portfolio or work samples.
• Bachelors in a related field preferred.
• Brand-compliant graphic design with fluency in Canva and/or Adobe Creative Suite.
• Video editing and photography for social and web content.
• Excellent writing and editing, with a sharp eye for brand consistency and detail.
• Organic social media — planning, creating, scheduling, and measuring.
• Website upkeep through a CMS (WordPress, Squarespace, or similar).
• Proficient and willing with AI tools, balanced with human-centered judgment.
• Comfortable interviewing staff, volunteers, children (appropriately), parents, donors, and partners to gather meaningful stories.

Nice To Haves

• Experience in a faith-based or community-focused organization preferred.

Responsibilities

• Manage the content pipeline — intake, prioritize, and deliver requests from Development, Program, Community Outreach, and leadership, on brand and on time, across social, email, print, and web.
• Build and run the workflows, calendars, and approval processes that make a high volume of content manageable, using AI tools to expand capacity while keeping human judgment at the center.
• Plan, produce, and schedule social media on a consistent rhythm tied to the program and events calendar; monitor and engage the online community.
• Design and layout brand-compliant digital and print materials for teams across the organization, keeping Blueprint For Hope messaging and C4K standards consistent everywhere.
• Capture and edit photography and video on-site at programs and events (following consent and child-safety guidelines), turning real moments into stories that move families, donors, and partners.
• Own the ongoing upkeep of the Coalition For Kids website — current content, plus new pages and layouts as needs arise.
• Provide content and creative for email and donor communications, partnering with the Development team who builds and sends in our CRM.
• Maintain a library of reusable, on-brand templates, and report monthly on marketing performance — social engagement, web traffic, email, campaign reach, and growth.
• Represent Coalition For Kids in a positive Christian manner through words, actions, attitudes, and relationships.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level