Marketing Communications Manager (Product Marketing & Brand Experience) - The Toro Company

The Toro Company • Riverside, CA

14h • Onsite

About The Position

The Marketing Communications Manager (Product Launch & Brand Experience) is responsible for leading the execution of integrated marketing programs across the Precision Irrigation portfolio, including Ag and Residential/Commercial (ResCom) segments. This role leads the execution of limited and standard product launches, while contributing to major launches through brand activation and customer-facing deliverables. It also owns the execution of customer-facing brand experiences, including tradeshows, field events, and in-market activations. The position partners cross-functionally with Product Management, Channel Marketing, Sales, and Marketing leadership to drive aligned, high-quality marketing execution that supports product adoption and reinforces brand standards.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 5–8+ years of experience in marketing communications, product marketing, or campaign management
• Experience leading product launches and integrated campaigns
• Strong project management and cross-functional collaboration skills
• Ability to travel up to 20% of the time (tradeshows, field events, activations)

Nice To Haves

• Experience in contractor, distributor, or channel-driven industries
• Background in irrigation, agriculture, or technical product marketing
• Experience with tradeshows, events, or brand activations
• Bilingual (Spanish/English) strongly preferred

Responsibilities

• Lead execution of limited and standard product launches across all phases of the MarCom framework, including planning, execution, and sustainment.
• Translate product strategy into integrated marketing plans across channels (email, web, social, collateral, and distributor tools).
• Manage timelines, deliverables, and cross-functional coordination to ensure launch readiness.
• Ensure messaging aligns with customer outcomes and brand standards.
• Contribute to major product launches by supporting brand activation and customer-facing execution elements.
• Lead ongoing marketing execution for products following launch.
• Develop and execute campaigns to support continued demand generation and product adoption.
• Refresh campaign assets and messaging to maintain market relevance.
• Partner with Sales and Channel teams to align with market needs and opportunities.
• Lead execution of customer-facing brand experiences, including tradeshows, field events, product demonstrations, and merchandising.
• Ensure all activations align with campaign messaging and brand standards.
• Support large-scale brand activations associated with major product launches.
• Partner with Product, Channel, and Sales teams to ensure aligned marketing execution.
• Ensure campaigns and launches align with MarCom frameworks and processes.
• Coordinate internal and external stakeholders to deliver integrated campaigns.

Benefits

• Competitive salary
• Affordable and top tier medical/dental/vision plan
• 401k
• Dress for your day (casual, corporate environment)
• Wellness resources (mental health and financial health)
• 20 hours of paid time to volunteer in the community
• Summer Hours (flexible schedule during the summer)
• Potential eligibility for an incentive program based on individual and organizational performance
• Access to dailypay app for early pay

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level