Marketing & Communications Intern
About The Position
The Marketing & Communications Intern will support Cal Farley’s Boys Ranch by developing and implementing a social media strategy that increases awareness of various programs and services. This summer internship is designed to provide hands‑on experience in strategic communications, digital marketing, and mission‑driven storytelling within a faith‑based nonprofit organization. All work will support Cal Farley’s mission to provide professional programs and services in a Christ‑centered atmosphere that strengthen families and support the development of children. The intern will collaborate closely with the Marketing & Communications team to align recruitment messaging with organizational values, program integrity, and best practices in social media engagement.
Requirements
- Currently enrolled in a Bachelor’s degree program in Marketing, Communications, Media, or a related field from an accredited university.
- Strong written communication, organizational, and creative skills.
- Familiarity with major social media platforms and content trends.
- Basic knowledge of Microsoft Office applications.
- Interest in nonprofit communications and mission‑driven storytelling.
- Must be at least 18 years of age.
Nice To Haves
- Experience with social media planning, scheduling, or content creation preferred.
Responsibilities
- Exhibits regular and punctual attendance.
- Audits existing Cal Farley’s social media platforms related to assess current visibility and messaging.
- Develops a social media strategy for Boys Ranch programs, including goals, target audiences, content themes, and recommended platforms.
- Creates a content calendar and drafts platform‑ready content such as posts, captions, stories, reels/short‑form videos, and basic graphics.
- Coordinates with internal stakeholders to ensure accurate, respectful, and mission‑aligned messaging.
- Assists with publishing and campaign execution following established guidelines for posting cadence and engagement.
- Monitors basic performance metrics (reach, engagement, clicks, and inquiries) and summarizes results.
- Provides recommendations for improving future social media and marketing efforts.
- Assists with other Marketing & Communications projects as assigned.
