Marketing Communications Generalist - Social Media

rabbittransit•Harrisburg, PA

6d•Onsite

About The Position

This position is responsible for providing communications support to both internal and external customers, producing video content, assisting with design and managing social media accounts. This position reports to the Marketing Manager. This position receives general supervision and works within established guidelines.

Requirements

Bachelor's Degree required in Marketing, Communications, Writing, or related field.
A minimum of five to seven years Marketing experience in a professional setting.
Ability to prioritize numerous tasks.
Flexible, capable of working under pressure.
Quick to learn new ideas and procedures.
Readily adapt to changing types of Authority customers (internal and external) and services provided by the Authority.
Energetic, upbeat, team player with excellent verbal and written communication skills.
Self-starter, capable of identifying problems within own area of responsibility and taking action to correct them and forward others to proper area(s) for resolution.
Manage and monitor special assignments.
Excellent attention to detail and follow-through.
Possess a pro-company attitude and a willingness to attend work-related training and education programs.
Must possess valid motor vehicle operator's license that is not under suspension or revocation.

Responsibilities

Maintain all aspects of social media including: responding to inquiries, moderating comments, messages and reviews, creating & implementing the monthly schedule, setting up, overseeing and tracking all social ad campaigns under the Marketing Manager's insight.
Write, edit and proofread various types of content, including material for website(s), press releases, marketing material and other types of contact that take the message to the public.
Plans, films, produces, edits and publishes short-form and long-form video content to support marketing campaigns, customer education, employee communications, public outreach efforts, special events, and organizational initiatives.
Ensures all video content aligns with Authority branding, messaging, accessibility standards, and communication objectives.
Compiles metrics and reporting data for the MarComm Department by utilizing analytics platforms and reporting tools to identify trends, measure performance, generate insights, and support data-driven decision-making.
Moderates all user-generated content.
Helps to develop, design and track internal marketing materials such as employee memos, flyers/posters, and electronic boards & assists with making edits to Wordpress websites.
Assists in Media planning and buying for the MarComm Department.
Coordinates and organizes special events, outreach activities, public information programs/campaigns and conducts presentations to internal and external audiences throughout all 11 counties to help foster a positive image and to help increase the public and community support for public transportation.
Assist other departments with communication, as needed.
Achieves organization's financial goals by enforcing budgets and evaluating costs during applicable project coordination.
Collaborates with Human Resources to organize various staff engagement initiatives and events in coordination with the Office Manager.
Drive business development activity across all service areas.
Seek out opportunities for strategic partnerships and collaboration.
Review service and community transportation needs to ascertain innovative ideas to access new markets in addition to identifying partners along existing service lines.
Leads effort to foster a positive image and increase the public and community support for public transportation by coordinating and organizing special events, outreach activities, public information programs/campaigns and conducting presentations to internal and external audiences throughout all 11 counties.
Provides information to external audiences regarding available services, qualification criteria and procedures for using all modes.
Preserves historical reference by establishing and maintaining a record-keeping system, documenting procedures and decisions, maintaining required documentation, and ensuring delivery of documents as necessary.
Compiles and maintains a procedure system and organized office to ensure continuity of position.
Maintains trust, confidence and protects the organization by keeping information confidential and disclosing only on a need-to-know basis; ensuring high ethical standards; and upholding the organization's reputation in the community.
Ensures communication and positive image of Authority by reviewing critical incidents, exceptions to policy and/or goal achievement with Marketing Manager.
Maintains cooperative relationships with coworkers and management by communicating necessary information, responding to requests, building rapport; and participating in problem-solving methods.
Contributes to effective communications within the organization by establishing and maintaining effective communication lines with all staff members and general public.
Keeps management and staff informed of critical information needed to ensure smooth operations.
Maintains professional and technical knowledge by attending educational classes/workshops; reviewing professional publications; establishing personal networks; and participating in relevant professional societies.
Provides leadership within the transit community.