Marketing Communications Director

Sherwin-Williams • Minneapolis, MN

1d • $130,507 - $169,667

About The Position

The Marketing Communications Director provides strategic leadership for marketing communications, demand generation, digital marketing, brand governance, content strategy, sales enablement, internal communications, and customer engagement for the General Industrial business. The Director leads the Marketing Communications Manager and Digital MarCom Specialist and ensures alignment across Segment Marketing, Product Management, Sales, and executive leadership.

The role stewards the General Industrial communication strategy, ensuring messaging, content, campaigns, trade shows, digital experiences, and communication investments contribute to measurable outcomes such as market awareness, qualified pipeline development, customer engagement, and revenue growth. It also leads the team’s organizational development, establishes brand and messaging standards, oversees digital and demand-generation strategy, guides trade show and customer-event investments, and measures marketing performance and business impact.

Travel up to 50% is required. Sherwin-Williams describes its employee offerings broadly in terms of rewards, benefits, flexibility, health and well-being, learning and career development, and community connection. Specific benefit eligibility and offerings are available through the company’s benefits site.

Requirements

• College degree or equivalent.
• At least seven years of Business to Business (B2B) segment marketing or communications leadership experience.
• Deep expertise in B2B marketing communications, branding, content strategy, and customer engagement.
• Experience leading integrated communication programs across multiple channels and customer segments.
• Strong business and commercial acumen, with the ability to align communications investments with growth objectives.
• Strong understanding of demand generation, pipeline development, account growth, and sales enablement, and ability to connect marketing activities to measurable business outcomes.
• Proven ability to lead teams, coach employees, and build high-performing organizations.
• Strong change management, organizational leadership, communication, and stakeholder management skills.
• Ability to collaborate effectively with Segment Marketing, Product Management, Sales, Strategic Account Managers, IT, and executive leadership.
• Ability to develop and execute long-term communications strategies.
• Travel up to 50% is required.

Nice To Haves

• Bachelor’s and/or master’s degree in a business or marketing field.
• Five years of management in industrial coatings segment marketing or communications.

Responsibilities

• Develop and lead the overall General Industrial marketing communications strategy in alignment with business objectives and growth priorities.
• Establish communication priorities, annual plans, resource allocation strategies, and investment roadmaps.
• Align segment growth strategies, product initiatives, customer engagement activities, and marketing communications programs.
• Translate business objectives into integrated communication plans that support commercial growth and market leadership.
• Lead and develop the Marketing Communications organization and foster collaboration across segment communications, digital marketing, sales enablement, and customer engagement.
• Build organizational capabilities in content strategy, digital communications, demand generation, analytics, and customer experience; coach team members and create succession and talent development plans.
• Establish communication standards, messaging frameworks, visual identity guidelines, and content governance processes.
• Ensure consistency and quality across customer-facing and internal communications, and maintain alignment of segment messaging, value propositions, and market positioning.
• Approve major marketing communication initiatives, campaigns, and strategic messaging.
• Partner with Segment Marketing, Product Management, Sales leadership, and Strategic Account Managers to support growth initiatives.
• Ensure communication programs enable customer acquisition, account growth, specification influence, and commercial execution, and align investments with pipeline and revenue objectives.
• Support executive and strategic customer engagement initiatives.
• Provide strategic oversight of digital marketing, website management, CRM utilization, marketing automation, lead generation, and internal communication platforms.
• Align content development with digital campaign execution and guide optimization of customer journeys, engagement strategies, lead management processes, and marketing technology investments.
• Drive continuous improvement of digital capabilities and marketing effectiveness.
• Establish the General Industrial business’s trade show, conference, and customer event strategy; prioritize event investments based on growth objectives and expected business impact.
• Align trade shows and customer engagement activities with account development and demand generation; monitor event effectiveness and return on investment across segments.
• Establish and monitor key performance indicators for marketing communications activities.
• Measure the effectiveness of content, campaigns, trade shows, digital engagement, and sales enablement programs; communicate performance and business impact to executive leadership.
• Drive continuous improvement, accountability, and results-based decision making.

Benefits

• Sherwin-Williams describes a wide range of benefits, including offerings related to retirement, health care, well-being, and the daily commute; eligibility and specific offerings are available on the company benefits site.
• The company describes rewards, benefits, and flexibility intended to support employee health and well-being.
• The company describes opportunities to learn, develop new skills, and grow professionally.
• The company describes an inclusive team and commitment to its communities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree