Marketing & Communications Content Creation Specialist, Office of the Provost

Rochester Institute of Technology•Rochester, NY

11d•$54,500 - $87,200•Onsite

About The Position

The Academic Affairs Marketing & Communications Content Creation Specialist develops and executes integrated communications strategies that advance the priorities of the Office of the Provost and designated Academic Affairs units. The specialist serves as a communications adviser and primary content resource for Academic Affairs leadership, translating complex initiatives into clear, engaging, audience-centered communications. The position plans, writes, edits, and distributes content across digital and print channels, including websites, email, newsletters, social media, leadership communications, and marketing materials. It manages communication calendars and content workflows, maintains consistent messaging and brand alignment, evaluates communications effectiveness, and collaborates with University Communications and Marketing and other campus partners. The specialist supervises student workers and/or co-op students with marketing or communications backgrounds. The role combines strategic planning and hands-on content creation while managing multiple priorities and communicating with faculty, staff, students, university leaders, employers, donors, families, and other stakeholders. It is a Specialized Contributor Level 2 role involving substantive assignments and projects, varied and non-routine problems, and judgment, analysis, advisement, creativity, and understanding of broader issues. The position may assist entry-level staff. This is an exempt position located on campus. The stated annual compensation range is $54,500 to $87,200. Applicants must be eligible to work in the United States and should submit a cover letter and curriculum vitae or resume. The hiring process may require a criminal background check and/or motor vehicle records check; any offer is contingent on satisfactory results. Rochester Institute of Technology provides equal opportunity and reasonable accommodations to applicants with disabilities.

Requirements

Bachelor's degree in a related field, or an equivalent combination of education and experience.
Three years of relevant experience, or an equivalent combination of experience and education.
Knowledge of communication formats including general marketing, advertising, copywriting, branding, campaigns, and other formats intended to influence perceptions and engage public audiences.
Skill in writing, proofreading, and editing clear, concise, persuasive, and grammatically correct communications.
Skill in multitasking, project management, prioritization, and organization.
Ability to collect, synthesize, and process information quickly and accurately with attention to detail.
Ability to think creatively and strategically.
Candidates must be eligible to work in the United States.

Responsibilities

Develop and implement an annual communications strategy across websites, email, and social media, applying current communications, content-management, and audience-engagement practices.
Advise divisional leadership and colleagues on communications strategy, messaging, audience engagement, and channel selection.
Provide communications counsel and support for senior leadership announcements, special projects, task forces, committees, and divisional initiatives.
Serve as the divisional liaison and primary communications contact with central marketing, coordinating priorities, resources, and institutional alignment.
Write, edit, and proofread website, email, newsletter, blog, and other communications content, including executive communications developed with the Provost.
Organize and manage content for multiple audiences and channels, including monthly newsletters and email communications, coordinating contributors and distribution.
Conduct regular website content audits and improve organization, usability, and effectiveness; collaborate with developers and university partners to resolve technical issues affecting content and user experience.
Manage website upgrades and redevelopment projects with technical and university partners.
Develop, write, schedule, and coordinate social media content across relevant platforms, including event-related content for Academic Affairs Events, Career Services and Cooperative Education, and the Academic Success Center.
Monitor social media channels and audience activity, respond to inquiries, and use social listening to identify audience trends, questions, and engagement opportunities.
Use Google Analytics and other audience insights to assess communications effectiveness and inform content, channel, and digital engagement strategies, including approaches to increase website traffic and usability.
Monitor emerging digital and social media practices and incorporate relevant approaches into communications strategies and audience engagement.
Develop and manage marketing communications, including design, production, branding, messaging, advertising, and promotional materials for Academic Affairs, Career Services and Cooperative Education, and the Academic Success Center.
Develop and execute promotional campaigns for events, institutional initiatives, and Career Services and Cooperative Education recruitment.
Manage communications and marketing components of events and institutional initiatives, coordinating timelines, deliverables, content contributors, and stakeholders.
Collaborate with central marketing, developers, and university partners to coordinate project requirements, resolve issues, and deliver projects effectively and on schedule.
Create effective visual and written marketing materials and communications that engage audiences across media and channels.
Maintain consistent messaging across channels in collaboration with digital marketing and communications leadership.
Produce materials that support divisional goals and objectives for events, programs, and initiatives.
Uphold university brand standards and ensure materials include required branding elements and key messaging.
Manage marketing and communications requests from intake through approvals and production or publication, ensuring requirements are met.
Communicate with internal and external vendors to achieve high-quality, cost-effective results and maintain professional relationships.
Supervise student workers and/or co-op students with marketing or communications backgrounds.
Perform other duties as assigned.