Marketing Communications Content Consultant - AHW

Medical College of Wisconsin • Milwaukee, WI

13d • Onsite

About The Position

Under general supervision, this position researches, develops, writes and edits compelling content for AHW’s social, digital and print communications channels, driving interest in and support for and action toward the organization’s programs and initiatives. This role works closely with communications colleagues and internal stakeholders to plan and distribute regular and special communications in fulfillment of organizational and departmental goals. The communications content consultant is responsible for key message development, including supporting graphics, across AHW’s owned media platforms. The content consultant also provides editorial support to AHW units in support of operational projects. The content consultant operates in partnership with the MCW Office of Communications and Brand Strategy to maintain brand consistency across all institutional communications.

Requirements

• Strong writing and editing skills
• Research
• Interviewing
• Social media content management
• Graphic design
• Website CMS experience (Sitecore or Titan)
• AP style
• Web analytics
• Project management
• Ability to exercise a high degree of discretion and cultural awareness
• Clerical, Administration and Management
• Computers and Electronics
• Customer and Personal Service
• English Language
• Coordination
• Active Listening
• Reading Comprehension
• Service Orientation
• Social Perceptiveness
• Extent Flexibility
• Static Strength
• Rate Control
• Response Orientation
• Wrist-Finger Speed
• Bachelor’s Degree
• 5 years of experience

Nice To Haves

• Master's Degree
• 5 or more years progressively complex responsibilities in content creation, editing, graphic design

Responsibilities

• Develop, maintain and fulfill AHW editorial calendar for newsletters, blog, social media and website.
• In collaboration with the MCW Manager of Social Media and Content Strategy and other internal stakeholders, plan, construct and distribute regular and campaign-focused email marketing communications to targeted audiences.
• Interview internal and external subject matter experts and conduct research necessary to write authoritatively on medical and public health topics related to AHW investments.
• Adapt messaging for each channel to leverage its strengths and audience expectations, developing on-brand graphics and enticing calls-to-action to drive end-user engagement.
• Monitor, assess and measure performance of content across all AHW channels in order to maximize audience interest and growth.
• Support AHW units in the development of educational, compliance and other materials, including regular and special reports that advance the organization’s strategic and operational objectives.
• Assist in the concepting, scripting and logistical fulfillment of AHW video projects.
• Cover and report on AHW and partner events on appropriate platforms.
• Research, assess and implement new editorial best practices in order to increase the reach and impact of AHW communications.
• Ensure that assigned projects and deliverables are high quality, completed on time, and reflect the input of identified stakeholders.
• Collaborate across AHW functional units and the organization to uphold stewardship objectives and principles.

Benefits

• Outstanding Healthcare Coverage, including but not limited to Health, Vision, and Dental.
• Flexible Spending options
• 403B Retirement Package
• Competitive Vacation and Paid Holidays offered
• Tuition Reimbursement
• Paid Parental Leave
• Employee & Family Assistance Program (EFAP)
• Pet Insurance
• On campus Fitness Facility, offering onsite classes
• Additional discounted rates on items such as: Select cell phone plans, local fitness facilities, Milwaukee recreation and entertainment etc.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level