Marketing Communications and Customer Engagement Manager

American Association of Critical Care Nurses • Aliso Viejo, CA

1d • Remote

About The Position

The Marketing Communications and Customer Engagement Manager is part of AACN’s Integrated Marketing Team and leads the strategic development, implementation, and evaluation of integrated marketing and communication plans. The role advances organizational outcomes and brand visibility across digital and traditional channels, and leads marketing and customer engagement strategy for exhibiting efforts and AACN mission and product initiatives. It oversees campaigns across digital and content channels to ensure online presence and promotional activities align with brand standards and effectively market programs, products, and services. The position works with internal and external stakeholders to support the Association’s strategic and operational objectives.

The manager provides leadership and direction to direct reports, develops team members, and coordinates resources and budgets to deliver plans. The role translates organizational priorities into strategies and executable plans, establishes metrics and reporting, evaluates performance and the customer experience, and identifies opportunities to improve engagement and organizational impact. It also leads social media planning and optimization, online content development, integrated communications, and marketing programs across diverse channels and audience segments.

The position is designated remote, with remote or hybrid on-site work available from AACN’s national office in Aliso Viejo, California. Some travel may be required. The target pay range is $152,145–$169,050. Physical demands include frequent communication and interaction, frequent sitting and prolonged desk and computer work, occasional walking and bending or reaching, and the ability to travel. Office noise is usually quiet to moderate. Reasonable accommodations may be made for individuals with disabilities.

Requirements

• At least 7 years of marketing and communications experience, including management experience with direct accountability for developing, implementing, and managing comprehensive plans aligned with organizational strategy.
• Bachelor’s degree, preferably in marketing, communications, journalism, or a related field, or an equivalent combination of education and experience.
• Experience with operational planning, translating organizational priorities into plans, coordinating resources, and managing execution.
• Proven experience leading internal and contracted services for copywriting, web content development, and media relations, and managing communication professionals, vendors, agencies, or teams.
• Proven experience organizing and executing conference exhibitions, including pre-event planning and post-event follow-up.
• Experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns, with success developing new delivery channels and improving existing ones.
• Experience delivering business-to-consumer (B2C) and business-to-business (B2B) marketing solutions.
• Strong leadership, operational judgment, and ability to lead, mentor, and motivate high-performing teams in dynamic, cross-functional and matrixed environments.
• Strong interpersonal skills and ability to build collaborative relationships across organizational levels and influence stakeholders.
• Ability to manage complex projects from concept to execution, deliver quality results on time and within budget, balance priorities, and adapt to changing demands.
• Excellent written and verbal communication skills, including presenting business cases to executive leadership and conveying complex messages clearly to diverse audiences.
• Strong storytelling abilities and expertise using media and communication channels, including social media, to reach and engage target audiences.
• Knowledge of healthcare issues, specifically critical care nursing, to develop relevant messaging for healthcare-sector stakeholders.
• Political savvy and ability to navigate sensitive topics with tact and diplomacy.
• Strong critical-thinking and analytical skills, including assessing trends, forecasting challenges, measuring communications outcomes, and using data and metrics to guide decisions.
• Proficiency with Microsoft Office Suite, Google Workspace, and content management systems.
• Experience in website content development, page layout, and use of web applications to improve user experience and content delivery.
• Creative, solutions-oriented approach to ambiguity and complexity; mental agility, resilience, self-awareness, coachability, and willingness to learn and develop.
• Ability to meet the stated physical demands, including frequent sitting and computer work, occasional walking and bending or reaching, and travel.

Nice To Haves

• Master’s degree or equivalent.
• A strong track record implementing and successfully managing marketing and communication plans that establish and maintain consistent organizational messaging.
• Social sector experience.

Responsibilities

• Provide authentic leadership, day-to-day guidance, and overall direction to direct reports, including setting priorities, distributing duties, and establishing goals.
• Develop team members through coaching and individual and group development opportunities, and promote collaboration and AACN’s Healthy Work Environment standards.
• Uphold Human Resources processes and systems and foster team norms, teamwork, and respect for differing viewpoints.
• Develop, implement, coordinate, evaluate, and adjust integrated marketing and communication plans aligned with AACN’s strategic direction.
• Translate organizational priorities into marketing and communication strategies, plans, recommendations, and execution in collaboration with the Director and key stakeholders.
• Budget, assign, schedule, and monitor human, financial, and other resources to support successful execution and achievement of organizational outcomes.
• Build relationships with stakeholders and key audiences through paid, owned, earned, and shared media to support and amplify AACN messages and initiatives.
• Establish metrics, systems, and reporting processes; use trends, benchmarks, market data, audience insights, and performance results to inform decisions and continuous improvement.
• Lead the development and integration of comprehensive communications plans and initiatives across the Association, identifying opportunities and delivering effective solutions.
• Evaluate the end-to-end customer experience across channels and touchpoints and identify opportunities to innovate and improve engagement.
• Lead implementation and ongoing optimization of AACN social media plans, integrating them with broader communications plans to increase reach and engagement.
• Champion the creation and continuous optimization of online content and social interactions that engage audiences and support organizational objectives.
• Create marketing programs across channels and segments that align with and support the organizational marketing plan.
• Manage or oversee staff and financial resources and ensure timely, appropriate communication with internal and external stakeholders.
• Encourage creative thinking and experimentation to develop or optimize processes and systems that meet customer needs.
• Organize and execute conference exhibitions, from pre-event planning through post-event follow-up.
• Lead or manage SEO/SEM, marketing database, email, social media, and display advertising campaigns, and develop or improve delivery channels such as the website.
• Deliver B2C and B2B marketing solutions.
• Travel as required.

Benefits

• Generous paid time off.
• Low-cost health plans for medical and mental health services.
• Dental insurance.
• Vision insurance.
• Company-paid life insurance.
• Company-paid short-term disability insurance.
• Retirement savings program with employer matching and additional company contribution.
• Alternative and flexible work arrangements to support work/life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager