Marketing Communication Specialist

Randolph Brooks Federal Credit Union•San Antonio, TX

About The Position

The Marketing Communication Specialist will be primarily responsible for developing content for distribution via our social media channels and credit union website, while also managing social media conversations and generating overall positive social media engagement. In addition, they will support all corporate communications as needed by the Corporate Communications team.

Requirements

Bachelors Degree in Mass Communications, Journalism or Marketing
Three to five years of previous job-related work experience
Comprehension and experience with multiple social media channels and measurement tools
Strong knowledge of content development and optimization
Demonstrated writing and media pitching ability
Corporate communications expertise
Ability to communicate in a consumer-friendly voice, tone and style
Ability to function in a highly collaborative team environment
Flexibility to coordinate and respond to social media during off-hours/weekends as needed

Responsibilities

Lead the end-to-end development and production of video content for social media and internal communications, including concept development, scripting, filming, editing, graphics and post-production, while ensuring content aligns with brand standards and audience needs
Create innovative content that drives audiences to the credit union’s website and social media channels
Generate copy that communicates clearly and efficiently
Create, maintain, and update content for third-party channels as needed
Prepare, proof, and edit communications for internal and external audiences
Increase brand awareness through social media efforts
Assist in the development of presentations, media kits, and sales/marketing collateral
Develop strategic and innovative methods for engaging through social media
Manage projects and work with other departments within the credit union
Reach out to key influencers by brand to build relationships and drive conversations
All other duties as assigned (Note: essential functions and responsibilities may change, or new ones may be assigned at any time with or without notice)