Marketing & Communication Specialist (First Marketing Hire) - Italy

Base.com

15d • Remote

About The Position

Join Base - a global leader revolutionizing e-commerce! We are a technological powerhouse for sellers worldwide, providing an innovative all-in-one system. Our mission is to simplify the lives of online entrepreneurs by helping them automate processes, dynamically scale their businesses, and efficiently manage sales across multiple platforms. We operate globally, partnering with thousands of marketplaces and industry leaders such as Amazon, eBay, Shopify, DHL, and FedEx. Our international team of experts works in Poland, Europe, the Americas, and Asia. We are proud of our spectacular growth and are building a culture centered on real impact and collaboration.

The Italian branch of Base.com was established 5 months ago and operates with a fast-paced, startup mindset. This role is the first marketing hire in Italy, reporting directly to the Country Head. It is a dynamic, highly hands-on operational role for a professional with approximately 3-5 years of experience who is eager to build the local marketing foundation from scratch. While there won't be a team from day one, the role is expected to grow with the business.

Requirements

• Minimum 3 years of proven experience in marketing, digital communication, or PR roles.
• Highly proactive, hands-on approach, and resourceful.
• Strong self-management skills and ability to navigate a fast-paced environment independently.
• A genuine desire to learn, grow, and build the role from the ground up, taking true ownership of the Italian marketing operations.

Nice To Haves

• Previous experience in the SaaS, e-commerce, or tech industry is highly preferred.

Responsibilities

• Drafting, localizing, and distributing strategic press releases for Italian media outlets (tech, retail, business).
• Ideation and dissemination of communication campaigns to highlight strategic agreements and new integrations in Italy.
• Managing PR and marketing relationships with Italian commercial partners for the organization and promotion of joint activities (e.g., webinars, workshops, case studies).
• Strategic and operational management of LinkedIn Italy and assessment/management of other relevant channels for the Italian market.
• Monitoring, managing, and nurturing Base.com's brand image and user reviews across partner platforms and review sites (e.g., Shopify App Store, Trustpilot).
• Definition and management of the Italian editorial plan (blog posts, whitepaper localization, creation of Italian success stories).
• Adaptation of Base.com's global tone of voice, messaging, and marketing materials to ensure maximum effectiveness in the Italian market.
• Technical and operational management of email marketing campaigns (Italian newsletters) and flows of leads generated via the HubSpot tool.
• Operational, logistical, and communication coordination of Base.com Italy's participation in trade shows, conferences, and workshops (both offline and online).
• Content creation and strategy to maximize impact and lead generation stemming from event participation.
• Main point of contact and workflow management with any external agencies / consultants dedicated to SEO/GEO strategies, social media, etc.
• Management and technical coordination of external freelancers (e.g., graphic designers, copywriters, videomakers, social media consultants, etc.) for the production of Italian marketing materials.
• Coordination of Italian colleagues to align personal communication on LinkedIn and amplify the brand voice.
• Constant monitoring and monthly reporting of main marketing KPIs for the Italian market.

Benefits

• Be a part of a global, fast-scaling e-commerce SaaS company with a leading tech product.
• Be a key player in Base.com's Italian market expansion.
• High autonomy and ownership of projects.
• Remote work model with full flexibility.
• Collaborate with international teams and work on high-impact projects.
• Participation in annual global company summits around the world.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed