Marketing Communication Specialist

Feldman, Kramer & Monaco, P.C. • Brentwood, NY

16h • Onsite

About The Position

A Marketing Communication Specialist coordinates the development and design of a company's promotional materials to spread brand awareness and assist the marketing team. They create messaging strategies and marketing campaigns to educate consumers about the company and its products. Marketing communication specialists may handle online and offline promotional resources and manage the business's social media content across channels. This role requires professionals to use their creativity, adapt to consumer preferences, and create innovative content. The Marketing Communication Specialist will complete tasks that support the organization's overall marketing initiatives.

Requirements

• Strong written and verbal communication skills to articulate clearly with various departments including graphic design, public relations, and advertising, as well as vendors, contractors, and freelancers.
• Excellent interpersonal skills for representing organizations in public, during media events and product launches, product demonstrations, and while participating at trade shows.
• Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously.
• Good computer skills for generating reports, viewing marketing metrics, extracting data, and sharing this information with other team members in project updates.
• Working knowledge of basic computer applications, programs, and features is a must.
• Superior customer relations phone skills.
• Experience in web page development or graphic design.

Nice To Haves

• Familiarity with project management software is an asset.
• Ability to provide information on previous campaigns, projects, and timelines overseen and implemented in order to demonstrate overall capabilities.
• Hub Spot, CRM, Eventbrite, Mailchimp, Zoom experience and proficient with Microsoft 360.

Responsibilities

• Designing and creating online marketing content, including newsletters, brochures, and promotional emails.
• Collaborating with design and public relations to create white papers, infographics, and marketing videos.
• Tracking and recording the performance of marketing campaigns and presenting this information to the marketing department.
• Identifying the effectiveness of marketing material by tracking metrics including conversion rates, customer loyalty, and customer satisfaction.
• Reviewing and analyzing consumer data to analyze effective marketing strategies and successful ways to increase brand awareness.
• Assisting the return on investment (ROI) for marketing campaigns.
• Networking with potential customers and industry professionals to grow brand awareness and promote the company products.
• Contacting and maintaining relationships with the decision makers and marketing teams for existing and new groups that are onboarded.
• Setting up on-site visits, workshops, in-person seminars, and online webinars with all existing and new groups on a monthly basis.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed