Marketing & Communication Director
About The Position
The Marketing & Communication Director is responsible for leading the marketing and sales strategy for Passavant Community, including Independent Living, Personal Care, Memory Support, and Skilled Nursing/Long-Term Care services. The Director develops and executes strategies that support strong occupancy, generate qualified prospects, strengthen the community's reputation and brand, and contribute to the organization's long-term strategic and financial objectives. The Marketing & Communication Director provides leadership to the marketing and sales team and works collaboratively with the Executive Director and other members of the leadership team to ensure that the community's marketing promise aligns with the resident experience.
Requirements
- Bachelor's degree in marketing, communications, business, public relations, sales, or a related field; equivalent experience may be considered.
- Minimum of five years of progressive experience in marketing, sales, business development, communications, or a related field, preferably in senior living, healthcare, hospitality, or another relationship-based service industry.
- Demonstrated success in developing and implementing marketing and sales strategies that produce measurable results.
- Experience using CRM, digital marketing, social media, website analytics, and other contemporary marketing tools.
- Ability to analyze market and sales data and translate findings into actionable strategies.
Nice To Haves
- Experience in senior living, healthcare, hospitality, or another relationship-based service industry.
Responsibilities
- Leading the marketing and sales strategy for Passavant Community, including Independent Living, Personal Care, Memory Support, and Skilled Nursing/Long-Term Care services.
- Developing and executing strategies that support strong occupancy, generate qualified prospects, strengthen the community's reputation and brand, and contribute to the organization's long-term strategic and financial objectives.
- Providing leadership to the marketing and sales team.
- Working collaboratively with the Executive Director and other members of the leadership team to ensure that the community's marketing promise aligns with the resident experience.
Benefits
- Competitive Wages
- Hiring Incentives
- Generous Paid Time Off
- Bereavement Leave
- Paid Holidays
- Individual Coverage Health Reimbursement Arrangement (ICHRA) health benefits solution
- Dental
- Vision
- Life Insurance
- Long-Term Disability plans
- Voluntary Suite of Benefits Available at Low Group Rates, including Short-Term Disability, Critical Illness, Hospital Indemnity, Accident Insurance, Identity Theft Protection, Legal Services, Pet Insurance, and Additional Life Insurance Options
- Employer-sponsored child care benefits
- Immediate eligibility to participate in the employer-sponsored retirement savings plan
- FSA availability, depending on the individual health plan selected
- Total Wellness and WorkLife Balance resources, discounts, programs
- Tuition Reimbursement
- Mileage Reimbursement for Eligible Employees
- Career Success - coaching, training, internships and recognition program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
