Marketing Comms & Engagement Specialist
PRTC•Alexandria, VA
•$80,884 - $105,149•Onsite
About The Position
The Marketing Specialist collaborates with the Director of Marketing and team to implement digital marketing strategies, optimize content creation, and oversee social media and collateral production. This role involves developing and implementing marketing tactics aligned with VRE’s strategic communication goals, managing daily activities on social media platforms, and creating engaging content for various channels.
Requirements
- Knowledge of social media analytics and the ability to derive insights for improvement.
- Excellent written and oral communication skills, including ability to present information orally and in writing to a wide range of audiences, including elected officials.
- Knowledge of project management techniques, including budgeting, management of projects, scheduling, scoping, and quality control.
- Knowledge of current advertising and marketing principles, practices, and trends.
- Skilled in social media management, content creation, and copywriting.
- Skilled in graphic design, and Adobe Creative Suite (Illustrator, Photoshop, InDesign, Lightroom).
- Proficiency using technology and systems, and tools to include Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).
- Solid organizational skills and ability to be flexible and adaptable in responding to new information, changing conditions, and/or unexpected obstacles in a fast-paced environment.
- Must possess a valid driver’s license, and always maintain a safe driving record during employment with VRE.
- Ability to work the flexible hours demanded by a transit operation environment.
Responsibilities
- Develop and implement marketing tactics aligned with VRE’s strategic communication goals.
- Manage daily activities on social media platforms, including creating content calendars, scheduling posts, and running organic and paid campaigns.
- Monitor social media channels, hashtags, and keywords to track feedback and trends.
- Engage with, and analyze, VRE social media audiences to understand customer needs and desires and promote a positive perception of the VRE brand.
- Generate creative and innovative ideas for social media campaigns, presenting them to the team for approval.
- Collect and analyze social media performance data to make recommendations for optimization.
- Create engaging content for blogs, websites, and marketing collateral, ensuring brand consistency and quality.
- Assists in content development for VRE’s news/blog, website updates, and other marketing and training collateral.
- Coordinate the design and purchase of VRE merchandise and other promotional items with vendors and contractors.
- Submit and track requisitions, purchase orders, and task orders related to marketing and communication initiatives.
- Promotes and contributes to a positive customer service experience.
- Maintains a healthy and safe working environment.
- Embraces and promotes a diverse and inclusive workplace and culture.
- Performs other duties and responsibilities as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
