Marketing Cloud Operations Platform Analyst

Stallion Infrastructure Services•Houston, TX

About The Position

The Marketing Cloud Operations Platform Analyst is responsible for providing marketing technical expertise in support of day-to-day operations enabling successful execution of innovative marketing campaigns. We are looking for a hands-on Marketing Cloud Developer to own the build and execution of our Salesforce Marketing Cloud environment. The core of this role is SFMC — building campaigns, managing the data model, and keeping our platform running reliably. You will also support adjacent tools including ZoomInfo data enrichment and digital channel integrations, though your primary focus will be delivering marketing campaigns and automations that drive results.

Requirements

Bachelor’s Degree
Salesforce Marketing Cloud Developer or Email Specialist Certification
Web Development

Nice To Haves

Demonstrated experience designing and managing data extensions and subscriber architecture in SFMC
Hands-on experience with Journey Builder and Automation Studio for complex, multi-step campaign builds
Experience with Marketing Cloud Connect and Salesforce CRM data sync
HTML/CSS
Salesforce CRM support
CMS administration (WordPress, HubSpot, Drupal Site Studio preferred)
Experience with ZoomInfo or a comparable B2B data enrichment or intent platform (Apollo, Clearbit, Demandbase)
Adobe Creative Suite: PhotoShop, InDesign, Illustrator, Premier, AfterEffects
Experience with latest iteration of Google Analytics (GA4), Google Ads, SEO and Campaign Management
Familiarity with UTM strategy and campaign attribution reporting
Salesforce Marketing Cloud Consultant or Architect certification
Experience with Interaction Studio / Personalization or Data Cloud
Prior experience as the sole or primary marketing technology owner

Responsibilities

Work collaboratively with the Marketing Manger and VP and cross-functional teams to optimize the Marketing technology stack and integrations.
Build and manage email campaigns, multi-step journeys, and audience segments using Journey Builder, Automation Studio, and Email Studio
Design and manage systems from first point of contact ads; to landing page and lead capture; to sales team enablement and prospect nurturing.
Provide digital platform support, presentation design, brochure design, email campaigns, proposal design; to CRM setup, management, and support; to report on marketing effort success.
Define and optimize end-to-end campaign processes from intake and planning to execution in Salesforce building out landing pages, customer journeys, emails, dashboard, workflows, etc.
Design and maintain the SFMC data model — data extensions, relationships, and sendable objects
Enable sales teams and operations by creating and managing inbound leads from introduction of the brand to post-sale.
Maintain brand consistency.
Be responsible for marketing automation execution, campaign management and reporting.
Create end-to-end reporting across stages of the buyer’s journey.
Identify, prioritize, and troubleshoot system integration issues by working within the Salesforce system with the help of the Salesforce Administrator and Director of Enterprise Systems
Develop and refine persona and account targeting strategies for our database using analytics derived from site visitor and campaign engagements.
Create system documentation for workflows and processes.
Use ZoomInfo intent data and contact enrichment to support audience segmentation builds
Partner with sales and marketing operations on data governance and usage (experience with any comparable enrichment platform — Apollo, Clearbit, Demandbase — is acceptable)
Manage audience exports, suppression lists, and CRM-based targeting handoffs to paid digital platforms (Google, LinkedIn, Meta)
Maintain UTM tagging and tracking parameters across digital campaigns to support attribution reporting
Liaise with paid media partners or agencies to ensure accurate data handoffs between SFMC and ad platforms
Oversee our Marketing Cloud Next account within Salesforce, including settings, architecture, governance, and integrations.
Architect and execute all marketing automation campaigns (i.e. email, in-app, and digital retargeting).
Collaborate with marketing to make smarter decisions faster, optimizing the value of marketing activities by building, maintaining, and enhancing campaign reporting.
Define, improve, and refine lead scoring and lead flow processes to ensure optimal flow through the funnel and a smooth hand-off to Sales.
Evaluate campaigns to ensure maximum ROI and use data to drive decisions on the marketing mix, segmentation, customers, target audiences, and message effectiveness
Analyze marketing performance including building reports and dashboards
Measure, monitor, and optimize the revenue funnel from inquiry to MQL to SQL to closed opportunity
Ensure contact database integrity and compliance with GDPR/CAN-SPAM .
Partner with IT and other internal stakeholders to maintain compliance best practices.
Define and maintain best practices audience segmentation and database health to ensure high deliverability and accurate audience targeting.
Oversee acquisition of lead list subscriptions and data appends.
Act as a first point of escalation on technical issues for the Marketing tech stack, providing support and collaborating with internal teams to resolve.
Partner with other internal stakeholders, such as Sales, Operations, Technical Support, to define, document, and maintain best practices workflows for other shared outreach platforms (Qualified chat bot, ZoomInfo, Salesforce lead gen forms).
Create training documentation on marketing software tools as needed.
Stay current on marketing automation and technology trends.
Perform Marketing tech stack audits and recommend configuration changes or additions to bridge any gaps between our capabilities and goals.
Oversee the implementation and team training of new marketing tech solutions and/or integrations.
Collaborate with key functional partners, including Marketing Creative Team, Director of Enterprise Data, Sales, and HR as needed.
Support and work collaboratively with marketing team members on demand generation initiatives by managing the execution of email, nurture campaigns, and other digital programs
Bring expertise on StallionIS.com Personalization analytics to build audience personas.
A high-quality, fully optimized lead and contact database
Field-level segmentation for market penetration
A highly efficient pipeline of lead capture, nurture, scoring, and handoff to sales
Infrastructure/tech stack integration and optimization
Create and manage all integrated platforms: Qualified, ZoomInfo, others as needed
Work with Sales Operations to manage integrations with Qualified and Salesforce for effective team monitoring
Ensure effective integration and utilization of Google Analytics on the website and tracking with Salesforce