Marketing Cloud Email and Automation Specialist

University of Tennessee Career SiteKnoxville, TN
45d

About The Position

The University of Tennessee Foundation, Inc (UTFI) invites applications and nominations to fill the position of Marketing Cloud Email and Automation Specialist. Reporting to the Executive Director of Digital Strategy and Innovation, the Marketing Cloud Email and Automation Specialist is responsible for creating, editing, and deploying email communications that drive alumni, donor, and stakeholder engagement across the University of Tennessee System and its campuses. This position plays a pivotal role in ensuring a seamless, consistent, and brand-compliant user experience for email communications, journeys, and automation built in Salesforce Marketing Cloud. Additionally, this role will assist in QA processes, email performance analysis, and reporting to measure effectiveness and optimize future campaigns.

Responsibilities

  • Creating, editing, and deploying email communications
  • Ensuring a seamless, consistent, and brand-compliant user experience for email communications, journeys, and automation built in Salesforce Marketing Cloud
  • Assist in QA processes
  • Email performance analysis
  • Reporting to measure effectiveness and optimize future campaigns
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