Email & Marketing Automation Strategist
About The Position
Sprout Social is seeking a driven, strategic Email & Marketing Automation Strategist to fuel our global email marketing efforts and own the end-to-end strategy for in-trial communications across the customer journey. Why join Sprout's Marketing team? At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand, and increase customer retention, all in close partnership with our Sales and CX teams. We lead with clarity, act with speed, and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact, and accelerate your career, this is where you belong.
Requirements
- 2-4+ years of experience in B2B marketing operations or marketing automation.
- Hands-on experience building email campaigns in Marketo, Eloqua, Pardot, or a similar MAP.
- Experience working with Salesforce CRM.
- Proven ability to manage multiple projects and execute with precision.
- Ability to clearly communicate the impact of email programs using performance metrics.
Nice To Haves
- Experience driving trial-to-paid conversion in a product-led growth environment.
- Strong data acumen and familiarity with email performance metrics and reporting.
- Solid understanding of email UX, design, and deliverability best practices.
- Experience with testing frameworks and conversion optimization.
Responsibilities
- Develop and execute email marketing strategies aligned with business and revenue goals.
- Plan, build, test, and optimize automated email programs across the customer lifecycle.
- Own the end-to-end strategy and execution of in-trial communications for Sprout’s 30-day free trial.
- Build persona- and behavior-based journeys that drive activation, engagement, and trial-to-paid conversion.
- Collaborate with copywriters and designers to produce clear, compelling, on-brand email content.
- Execute and monitor campaigns in marketing automation platforms, optimizing in real time based on performance and deliverability.
- Manage list health, segmentation, and compliance to deliver personalized experiences at scale.
- Analyze campaign performance and translate insights into actionable improvements.
- Partner with Growth, Product, and Marketing Operations to ensure customer and behavioral data is effectively leveraged.
Benefits
- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
- High-quality and well-maintained equipment—your computer will never prevent you from doing your best
- Wellness initiatives to ensure both health and mental well-being of our team
- Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity, and inclusion initiatives.
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members
- Beautiful, convenient, and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
