Digital Marketing & Email Automation Specialist

American Heritage Credit Union•Philadelphia, PA

About The Position

American Heritage Credit Union, a $5+ billion credit union, has an immediate opening for a Digital Marketing & Email Automation Specialist. This position will plan, implement, and monitor American Heritage Credit Union's and its subsidiaries' digital marketing and automation strategies in order to increase brand awareness and visibility to current and prospective members/clients. Administrate the credit union's marketing email and automation platform and work closely with our Digital Marketing team to implement marketing campaigns across multiple mediums.

Requirements

One to three years of similar or related experience including hands-on digital media management, email platform, website, social media blog management, and copywriting.
Equivalent to a college degree (BS or BA in a relevant field).
Experience creating site templates and managing content using a web content management system required.
Experience with website Content Management System (CMS), website production, maintenance and optimization required.
Experience with social monitoring programs, such as Hootsuite, required.

Nice To Haves

Experience with a Marketing Automation Platform (eg. HubSpot, Marketo) preferred.

Responsibilities

Coordinate and manage execution of email campaigns and scheduling via email and automation platforms, including product cross-sells, member messages, onboarding, member acquisitions, and other programs as assigned.
Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluating these areas for improvements in partnership with department management.
Maintain integration of email programs with Marketing Automation, Customer Relationship Management (CRM) and Data Warehouse, and assist in the integration of additional platforms into the marketing automation software.
Responsible for administering and coordinating facets of email programs, including maintenance of member and prospect databases, content and creativity.
Understand and evaluate email campaign metrics and distribute campaign performance to the marketing team.
Work with management to define key performance indicators (KPIs), create reporting, and analyze campaign performance.
Create recommendations to continuously improve campaigns.
Provide support to marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
Support essential marketing operations initiatives in automation platform such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
Work with Marketing Department management to determine the best interactive tools for various audiences, campaigns and events and implement and continuously optimize solutions to ensure marketing messages are effectively conveyed through digital channels.
Develop a deep understanding of American Heritage's and its subsidiaries' offerings and culture and create sophisticated brand "voices" for our members, prospects, community, industry, and philanthropic digital audiences.
Work with Marketing Department management as well as internal and external/agency resources to develop digital and automation strategies, plans and campaigns to achieve KPI goals for the year, including awareness/community building, engagement/education, and advocacy.
Utilize the latest technologies for email content creation and distribution, including but not limited to artificial intelligence (AI), digital marketing personas, predictive modeling, personalization experimentation.
Collaborate with our paid media vendor partners to produce email assets and content pieces for acquisition of new leads and accounts.
Assist with administering websites for American Heritage Credit Union and its subsidiaries.
Administer, in partnership with team members, the credit union's social media channels by regularly updating Facebook, X, Instagram, LinkedIn, Vimeo, YouTube and other platforms
Coordinate interaction with and responsiveness to members through social media channels
Monitor social media channels during operating and non-operating work hours and elevate member concerns accordingly
Maintain/update website and social media channels during off-hours as needed.
Facilitate posting and positioning of day-to-day content for automation messaging, social media and blog, ensuring graphics and tone of voice are on brand and consistent across all channels.