Marketing Cloud & Data Cloud Specialist

American Association for Cancer Research•Philadelphia, PA

11d

About The Position

The Marketing Cloud & Data Cloud Specialist is a technical platform owner responsible for the administration, configuration, and optimization of Salesforce Marketing Cloud and Salesforce Data Cloud at AACR. This role sits within the Enterprise Platform Services & Data Management team and operates at the intersection of IT and Marketing. This role primarily constitutes translating business requirements into platform solutions and ensuring that AACR’s member and constituent engagement capabilities are reliable, data-driven, and scalable. The ideal candidate is technically fluent in the Salesforce ecosystem, comfortable working with obscure business requirements, and capable of partnering cross-functionally without requiring heavy hand-holding.

Requirements

3+ years of hands-on Salesforce Marketing Cloud administration and configuration experience
Demonstrated experience with Journey Builder, Automation Studio, Email Studio, and Contact Builder
Working knowledge of data extensions, AMPscript, and SQL for audience queries
Experience integrating Marketing Cloud with Salesforce CRM (NPSP, NPC, or Sales/Service Cloud)
Strong data literacy, comfortable working with structured data, segmentation logic, and campaign analytics
Salesforce Marketing Cloud Email Specialist certification (or ability to obtain within 6 months)
Strong cross-functional communication; able to work between IT and non-technical marketing stakeholders without losing technical rigor
Self-directed and able to manage a personal backlog with minimal supervision
Detail-oriented with a low tolerance for data quality issues
Comfortable with ambiguity in a lean team environment

Nice To Haves

Experience with Salesforce Data Cloud, including data streams, identity resolution rules, calculated insights, and segment activation; Data Cloud Consultant certification or accreditation preferred, or ability to obtain within 12 months
Familiarity with Snowflake or other cloud data warehouse concepts
Experience in a nonprofit, membership association, or higher education environment
Salesforce Marketing Cloud Administrator or Consultant certification
Basic HTML/CSS for responsive email template development
Awareness of Salesforce’s Marketing Cloud Next roadmap and the direction of Marketing Cloud and Data Cloud convergence toward the Agentforce Marketing platform

Responsibilities

Serve as the primary platform administrator for Salesforce Marketing Cloud, including user/contact management, business unit configuration, security settings, and release management
Configure and maintain Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Mobile Studio
Track email performance metrics and A/B testing outcomes, and ensure campaign and automation data flows into Data Cloud for downstream reporting in Power BI
Build and manage data extensions, subscriber models, and send classifications, including routine list hygiene and subscriber data-quality maintenance
Own platform health, deliverability metrics, and compliance with GDPR/CAN-SPAM and email best practices
Troubleshoot and resolve platform issues, integration failures, and campaign execution errors
Build and maintain CloudPages and Code Resources supporting subscription management, preference centers, re-opt-in flows, and data-capture forms
Administer Salesforce Data Cloud, including data stream configuration, identity resolution rules, and unified profile management
Build and maintain audience segments for use in Marketing Cloud journeys and other activation channels
Define and maintain calculated insights, data model extensions, and activation targets
Partner with the data management team to ensure clean, governed data flows between Salesforce NPC, Snowflake, and Data Cloud
Lead efforts to utilize Salesforce Agentforce to refine and automate segment building
Coordinate with the MuleSoft integration layer on data flows into and out of Marketing Cloud
Ensure data integrity and field-level mapping accuracy across integrated systems
Participate in platform change management and regression testing for Salesforce releases
Serve as the primary technical point of contact for Marketing and Creative services teams requesting platform support
Translate campaign and engagement requirements into platform configurations and journey designs
Partner with other AACR departments to understand their email objectives and proactively identify underlying data needs for email campaigns
Collaborate with the Marketing team on the email send calendar, providing platform data on sends, engagement, and frequency to help manage audience overlap and fatigue
Provide platform training, documentation, and guidance to marketing power users
Participate in backlog grooming with the NPC team to prioritize platform requests
Leverage AI capabilities across the platform stack, including Agentforce, Einstein features and AI-assisted development tools to accelerate segment building, campaign optimization, and day-to-day platform work