Marketing Cloud Consultant
Acquia
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Posted:
August 18, 2023
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Remote
About the position
Acquia is seeking a Marketing Cloud Consultant to provide enablement expertise to customers. The ideal candidate will have a broad and deep background in marketing technologies, specifically web personalization, email marketing, and customer data platforms. They will be responsible for understanding customers' business needs, offering ongoing guidance about Acquia's Marketing Cloud products, and running onboarding sessions. The Marketing Cloud Consultant will also work with customers to set up campaigns, create reports, recommend best practices, and encourage continued adoption.
Responsibilities
- Understand a customer's business context and goals as well as influence their digital marketing initiatives
- Partner with other Acquia technical resources to craft technical solutions that balance business needs, feasibility, quality, and time to deliver
- Enlist help from internal Acquia resources to troubleshoot Marketing Cloud technical topics
- Collaborate with product and other internal Acquia teams to identify opportunities and raise and resolve integration issues
- Collaborate with Acquia Account Team to ensure customers are enabled on platform functionality
- Work with customers and internal teams to determine the most effective way to execute customer requests within their CDP implementation
- Provide strategic advice on topics such as web personalization, email campaign, and customer data best practices
- Connect customers with other subject matter specialists within Acquia and beyond
- Serve as your customers' advocates on internal Acquia teams
- Communicate with customers with clarity and courtesy – verbally, in writing, and via other communications tools such as video conferencing
- Coordinate efforts on projects across Acquia CSM and Professional Services resources, including advising on client-specific implementation and ensuring the technical solution developed adequately meets the customer’s needs
- Efficiently juggle multiple requests from multiple customers
Requirements
- Understand a customer's business context and goals as well as influence their digital marketing initiatives
- Partner with other Acquia technical resources to craft technical solutions that balance business needs, feasibility, quality, and time to deliver
- Enlist help from internal Acquia resources to troubleshoot Marketing Cloud technical topics
- Collaborate with product and other internal Acquia teams to identify opportunities and raise and resolve integration issues
- Collaborate with Acquia Account Team to ensure customers are enabled on platform functionality
- Work with customers and internal teams to determine the most effective way to execute customer requests within their CDP implementation
- Provide strategic advice on topics such as web personalization, email campaign, and customer data best practices
- Connect customers with other subject matter specialists within Acquia and beyond
- Serve as your customers' advocates on internal Acquia teams
- Communicate with customers with clarity and courtesy – verbally, in writing, and via other communications tools such as video conferencing
- Coordinate efforts on projects across Acquia CSM and Professional Services resources, including advising on client-specific implementation and ensuring the technical solution developed adequately meets the customer’s needs
- Efficiently juggle multiple requests from multiple customers
- Experience with marketing technologies: web personalization, email marketing, and customer data platforms
- Experience with the concepts of marketing segmentation
- Desire to learn and adapt to new applications and frameworks, and eager to work on exciting and innovative technologies
- Understanding of marketing operations and the use of data to accomplish marketing objectives
- Proven record of providing customer relationship management with excellent customer satisfaction
- Understands why user experience design is an integral part of a great customer experience
- Looks at digital marketing opportunities through a "data-first" lens
- Seeks to identify, analyze, and solve problems systematically rather than solely by intuition or instinct.
- Aware of JavaScript, SQL, and CSS and how these coding languages work with SaaS marketing products
Benefits
- Competitive healthcare coverage
- Wellness programs
- Take it when you need it time off
- Parental leave
- Recognition programs
- Best-in-class benefits offerings
- Equal opportunity employer
- Opportunity for personal and professional growth
- Collaborative and inclusive work environment
- Opportunity to work with leading brands and organizations
- Access to cutting-edge marketing technologies
- Chance to work on exciting and innovative projects
- Supportive and knowledgeable team members
- Opportunities for career advancement
- Flexible work schedule
- Strong emphasis on work-life balance
- Employee assistance programs
- Professional development opportunities
- Competitive salary and compensation package
- Comprehensive retirement plans
- Paid time off and holidays
- Employee discounts and perks
- Positive company culture
- Commitment to diversity and inclusion