Marketing Campaign Specialist

Wounded Warrior Project • Minneapolis, MN

5d • $57,344 - $86,016 • Hybrid

About The Position

The Wounded Warrior Project (WWP) Marketing Campaign Specialist is responsible for coordinating and executing integrated, cross-functional marketing campaigns that support WWP’s mission and brand strategy. This role collaborates closely with internal teams and external vendors to develop and implement media plans, manage project timelines, ensure brand consistency, and track campaign performance across multiple channels.

Requirements

• Demonstrated experience in planning and executing multi-channel marketing campaigns across a variety of platforms, including but not limited to streaming video, social media, programmatic advertising, display, streaming audio, email, search engine marketing (SEM), out-of-home (OOH), linear TV, print, and radio.
• Proven ability to effectively manage relationships with external partners, including creative agencies and media buying firms, to ensure alignment with campaign objectives and brand standards.
• Excellent written and verbal communication skills.
• Strong interpersonal skills with the ability to develop, maintain, and build effective professional relationships.
• Working knowledge of database marketing, campaign management systems, marketing automation platforms, and related tools.
• Familiarity with customer relationship management (CRM) software and Google Analytics tools.
• Strong understanding of core marketing principles, including branding, audience segmentation, targeting, and positioning.
• Exceptional organizational and time management skills, with a demonstrated ability to be flexible, adapt to changing priorities, and meet deadlines.
• Strong collaboration and relationship-building skills, with demonstrated success working in cross-functional, team-oriented environments.
• Demonstrated analytical and problem-solving skills, with the ability to exercise sound judgment in decision-making.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Experience using Monday.com or similar project management software.
• Unequivocal commitment to the highest standards of personal and business ethics and conduct.
• Mission-driven, guided by core values, and a pleasure to work with.
• Four years of experience in marketing, communications, or a related field, with a focus on planning and executing multi-channel marketing campaigns.
• Two years of experience in paid advertising, with an emphasis on digital marketing and social media platforms.
• Two years of experience supporting media planning efforts, including channel selection, budget optimization, and tracking campaign performance.
• Bachelor’s degree in marketing, communications, or related field.
• Equivalent combination of applicable education, training, certification, and experience may be considered in lieu of degree.

Nice To Haves

• Two years of project management experience, ideally in a marketing or communications environment.
• Two years of experience using Salesforce Marketing Cloud or a similar marketing campaign automation platform.
• One year of experience working with a non-profit organization.
• Bachelor’s degree in public relations, marketing, communications, or journalism.

Responsibilities

• Coordinate and execute complex, cross-functional marketing plans for WWP by collaborating with the Marketing Manager, Marketing teammates, MarCom teammates, and external vendors.
• Assist in developing and implementing effective media plans, including selecting appropriate channels, optimizing budgets, and tracking campaign performance.
• Provide clear and concise content direction by collaborating with designers and subject matter experts.
• Coordinate with selected vendors to ensure campaigns are executed accurately and on time.
• Develop and maintain project timelines, track progress and deliverables, and ensure timely delivery using project management software.
• Maintain brand consistency across all materials and channels, serving as a brand ambassador by upholding the organization’s voice, tone, and visual identity in both internal and external communications.
• Provide general administrative and project support to the Marketing Manager and others on the leadership team.
• Assist in monitoring active campaigns to identify opportunities for improvement.
• Track and analyze campaign performance data to measure key metrics (e.g., reach, engagement, conversions) and identify areas for enhancement.
• Prepare regular reports on campaign performance and provide insights to inform future marketing strategies.
• Stay current on industry trends and ensure creative best practices are followed across all marketing platforms.
• Effectively communicate the WWP mission, vision, and values, as well as the importance of WWP programs, at public forums and events.
• Attend and actively participate in required training and/or meetings, including but not limited to New Teammate Orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture/team based training, or departmental huddles.
• Other related duties as assigned.

Benefits

• A flexible hybrid work schedule (three days in the office, two days’ work from home)
• Full medical, dental, and vision coverage for both teammates AND family members
• Competitive pay and performance incentives
• A fun, mission-focused, and collaborative team environment
• Medical/Prescription drug, Dental, Vision, Life/AD&D, Short-term Disability, Long-term Disability, and an Employee Assistance Program.
• WWP also offers a 401(k)-retirement plan, a competitive PTO package, Sick Leave, Family Care Leave, Paid Holidays, Birthday Holiday, Education Assistance, Teammate Wellness Program and Bereavement Leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees