Marketing Campaign Specialist

Lidl US, LLC • Arlington, VA

50d • Hybrid

About The Position

The Specialist, Campaigns & Platforms supports the Manager in the close coordination, synchronization, and execution of campaigns as part of the annual planning process. This role is responsible for assisting in the implementation, localization, and enrichment of International campaigns across all local channels, in collaboration with local teams. The Specialist also supports the development and implementation of local national platforms, campaigns, and projects, aids in the optimization of the campaign process, and helps to monitor and coordinate campaign aspects across all channels to ensure omni-channel implementation. Furthermore, the role assists with project management for local store marketing, including new and remodeled store openings, and supports the adaptation of International campaigns in the store.

Requirements

• Excellent with standard office software, specifically the Google Suite.
• Strong research skills with the ability to analyze market trends and competitive landscapes to provide actionable insights.
• Proven ability to manage multiple weekly priorities alongside ad-hoc tasks while meeting tight deadlines.
• Foundational project management skills, including the ability to track timelines and follow through on multi-step deliverables.
• Solid understanding of marketing principles and the ability to present creative direction or ideas clearly to the creative team.
• A team-player mentality with the ability to work effectively in a highly collaborative, fast-paced environment.
• Bachelor’s degree in marketing, economics or communication
• 1-3 years of experience in a related field
• In lieu of degree, 5+ years of experience in related field will meet the education and related experience requirements listed above

Nice To Haves

• Experience leading end-to-end campaigns from research and strategy to execution across owned and paid channels.
• Proficient in Google Sheets (data tracking/analysis/formatting/organization/formulas) and Google Slides (presentations)

Responsibilities

• Implement and manage assigned programs, processes and initiatives through effective delegation and collaboration with stakeholders
• Analyze and evaluate current processes and projects for recommended optimization
• Provide creative input to design teams and maintain strong working relationships across internal departments
• Manage project documentation
• Clear communication of business and departmental strategy
• Conduct market research and monitor competitive in-store reactions to help inform future local marketing tactics.

Benefits

• Medical & Prescription | Dental | Vision coverage
• Paid Holiday & Paid Time Off (PTO) to use for sickness or vacation
• Dedicated training plans to ensure you are set up for success
• 401k Plan (+ 5% company match)
• Voluntary Term Life & AD&D Insurance
• Total Well-Being Program
• DailyPay, a voluntary benefit to offer employees access to their pay on their own schedule

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level