Marketing & Business Growth Coordinator

HCO Behavioral Health•Baton Rouge, LA

12d•Hybrid

About The Position

We are seeking a creative, strategic, and business-minded Marketing & Business Growth Coordinator to work directly with the CEO in growing a portfolio of businesses across healthcare, insurance, financial services, education, entrepreneurship, and personal development. This is not simply a social media or administrative position. The primary focus of this role is marketing, brand growth, content creation, graphic design, and lead generation. The ideal candidate has strong marketing and design skills, understands today's social media landscape, and knows how to use AI and modern digital tools to create, improve, and scale marketing efforts. We want someone who can bring ideas to the table and help turn those ideas into campaigns and content that generate engagement, leads, clients, and business growth.

Requirements

Demonstrated experience in marketing, digital marketing, social media strategy, or content marketing
Strong graphic design, branding, and visual/aesthetic skills
Ability to create high-quality graphics and marketing materials
Experience creating and editing social media and short-form video content
Strong understanding of current social media platforms, trends, content formats, and audience behavior
Experience using AI tools as part of marketing and creative workflows
Ability to think strategically about how marketing translates into leads, customers, and business growth
Creative, proactive, organized, adaptable, and able to manage multiple projects
Comfortable working closely with a CEO and turning vision and ideas into execution

Nice To Haves

Experience with business operations, recruiting, hiring, project management, CRM systems, email marketing, digital advertising, or administrative/executive support is a plus, but not required.
Teachable, eager to learn, interested in business and entrepreneurship, and excited about expanding beyond marketing as you grow in the role.

Responsibilities

Develop and execute marketing, social media, content, and growth strategies across multiple brands
Create marketing campaigns designed to generate engagement, leads, clients, and revenue
Design professional graphics, social media content, promotional materials, and branded assets
Plan and manage content across Instagram, Facebook, TikTok, LinkedIn, YouTube, and other platforms
Create, record, and edit short-form video, Reels, and other digital content
Generate creative concepts, content ideas, promotions, and launch strategies
Use AI tools for marketing, content creation, research, ideation, copywriting, design, automation, and workflow efficiency
Help transform the Founder/CEO's ideas, expertise, and business activities into engaging content
Assist with content shoots, including recording and identifying appropriate locations, settings, and concepts
Monitor marketing performance and identify opportunities to improve reach, engagement, lead generation, and conversion
Support launches of new businesses, services, courses, programs, and events
As the role develops, assist with selected business projects, operations, recruiting, and other growth initiatives