Marketing & Business Development Technology Manager

Lerners LLP•Toronto, ON

4d•CA$98,600 - CA$110,900•Hybrid

About The Position

Lerners LLP is seeking a highly motivated and collaborative Marketing & Business Development Technology Manager to join their Marketing & Business Development team. This role is an exciting opportunity to play a central part in shaping and advancing the firm’s marketing technology environment, including leading the implementation and optimization of their CRM platform. The ideal candidate is passionate about leveraging technology to improve client development, strengthen data-driven decision-making, and enhance operational efficiency.

Requirements

Post-secondary education in marketing, business, information systems, or related field
Minimum of 5 years’ experience in a marketing technology, business systems, or related role
Experience working with CRM platforms and marketing automation tools
Experience supporting system adoption, training, and change management
Experience with data management, auditing, and reporting
Strong knowledge of CRM and marketing technology platforms
Strong analytical and problem-solving skills
Ability to manage projects and competing priorities
Ability to work independently and collaborate across departments
Strong communication and stakeholder engagement skills

Nice To Haves

Relevant certifications in CRM, marketing technology, or project management considered an asset
Experience contributing to technology strategy and roadmap planning is an asset

Responsibilities

Lead the development and execution of the firm’s marketing technology strategy and roadmap
Ensure alignment between marketing systems and broader business development priorities
Establish and maintain governance, standards, and best practices across platforms
Identify opportunities to improve efficiency and effectiveness through technology enhancements
Lead the implementation, rollout, and ongoing management of the firm’s CRM platform
Drive adoption, utilization, and measurable performance across the marketing technology ecosystem
Develop workflows, integrations, and reporting tools that support business development activities
Ensure data quality, integrity, and consistent use across systems
Develop and track key performance indicators related to CRM adoption, data quality, and marketing effectiveness
Identify opportunities for process improvement and implement solutions that enhance service delivery
Support leadership with meaningful reporting and insights to inform decision-making
Act as the primary liaison between Marketing & Business Development and IT on technology initiatives
Lead system implementations, enhancements, and upgrades, coordinating with internal stakeholders and external vendors
Deliver training, documentation, and support to ensure effective and consistent use of systems
Manage relationships with external technology vendors and service providers
Recommend marketing technology investment priorities in alignment with departmental strategy
Manage the allocation of approved budgets and support lifecycle planning for platforms