Marketing & Business Development Specialist – Transportation & Logistics and Automotive & Mobility

Hogan Lovells•Washington, DC

30d•$83,180 - $117,420•Onsite

About The Position

Hogan Lovells Cadwalader is seeking an experienced, proactive Marketing & Business Development Specialist to lead their global Transportation and Logistics (T&L) sector and support the global Automotive and Mobility (A&M) sector. This role involves working closely with global and local M&BD teams, sector heads, leadership, and lawyers to develop and execute a comprehensive marketing and business development strategy. The position requires a hands-on approach to marketing campaigns, profile raising, client development, pitching, and knowledge development across the global sector and relevant practice areas. The ideal candidate will have the ability to see the bigger picture, connect dots across the global sector, practices, and client initiatives, and develop a deep understanding of the sector. They should thrive in a fast-paced, high-performance environment and collaborate effectively with partners, lawyers, and colleagues, building trust and confidence. Flexibility is key in managing competing demands from various stakeholders, and the role offers the opportunity to demonstrate skills across the full marketing and business development mix.

Requirements

Ability to independently execute campaigns and other assigned projects.
Strong client service-oriented mindset, with excellent communication and stakeholder engagement skills.
Ability to think critically and demonstrate a can-do attitude and a high level of initiative.
Pragmatic, diplomatic and resourceful, with the ability to adapt quickly to different situations and personalities.
Demonstrated project management skills with the ability to multi-task and maintain an excellent eye for detail.
Ability to work both independently and collaboratively, especially with teams across countries and time zones.
Ability to meet deadlines, take ownership of project delivery, and work well under pressure.
Proficiency in Microsoft Office (Word, Excel, PowerPoint).
Familiarity with, and willingness to leverage, the firm’s AI tools.
Five (5)+ years of relevant experience required, preferably in a legal or professional services sector.
Bachelor’s degree required, preferably in marketing, communications, or related field, or equivalent combination of education and experience.

Nice To Haves

Established knowledge and experience of the transportation and logistics and/or automotive and mobility sectors highly desirable.

Responsibilities

Act as the M&BD lead expert for the global T&L team.
Collaborate with sector leadership, M&BD team, and others to design and execute a global strategy that aligns with firm objectives and strengthens market position in the T&L and A&M sectors.
Lead and support the development of the T&L and A&M sectors yearly business plans and ensure implementation that supports the global sector strategy.
Plan, create, and manage the implementation of marketing communications, including seminars and client events, CLE trainings, client facing materials, external conference attendance, and web and social media content.
Lead on directory and award submissions for relevant rankings and publications.
Support input coordination for sector specific thought leadership publications.
Collaborate with the PR team to implement profile-raising strategies for the sector and individual partners.
Conceptualize and support client seminars, webinars, and other marketing events, managing materials, supporting vendor selection, developing client communications, and handling day-of logistics and follow-up reporting.
Evaluate, coordinate, and execute sponsorships, as well as negotiate agreements and manage participation in sponsorships, to ensure that the firm maximizes return on its investment.
Foster relationships with industry associations, leveraging sponsorships to drive client engagement.
Work with the sector heads, and leadership team to plan internal meetings, retreats, and meetings that target education about the sector.
Lead pitch strategy for the T&L sector, aligning with the sales transformation plan and global pitch coordination.
Develop, manage, and support responses to RFPs, pitches, and proposals tailored to client needs.
Create and maintain a suite of standard targeting materials, including credentials documents.
Support sector working groups efforts as M&BD lead and share best practices and processes across the global sector team.
Maintain key M&BD resources including on the global intranet and hlc.com, team lists, and master credentials documents.
Support M&BD leadership to promote our capabilities across the firm, including through global retreats, internal newsletters, conference calls, meetings, and the intranet.
Manage and contribute to broader M&BD projects and assignments, as appropriate.
Participate in our global Responsible Business program.