Marketing & Business Development Manager - Hartselle Parks & Recreation

The Sports Facilities Companies•Hartselle, AL

9d•Onsite

About The Position

Hartselle Parks & Recreation is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Hartselle, AL. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth. Hartselle Parks & Recreation is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun. SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

Requirements

Bachelor's degree in Marketing, Communications, Business, Sports Management, Public Relations, or a related field preferred; equivalent professional experience will also be considered
3-5 years of experience in marketing, communications, business development, event promotion, recreation, tourism, hospitality, or a related field
Experience managing a marketing and/or business development budget; identifying and creating opportunities or promotions to deliver revenue goals
Measures and reports marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
Experience managing social media platforms, digital marketing campaigns, email marketing, and community engagement initiatives
Manages marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
Experience developing partnerships, sponsorships, or community relationships with local businesses, schools, organizations, and tourism partners
Working knowledge of Microsoft Office, Canva, Adobe Creative Suite, WordPress, and social media management platforms preferred
Uses multiple platforms or software for a variety of tasks such as cloud file management or project management
Strong written and verbal communication skills with the ability to create content for a variety of audiences
Comfortable capturing photo/video content and promoting programs, events, and community experiences across digital platforms
Excellent interpersonal, problem solving, verbal, and communication skills
Ability to manage multiple projects, deadlines, and events in a fast-paced environment
Must be a team player, deadline-driven, and available to work a flexible work schedule (e.g., nights, weekends, holidays and long hours)
Self-starter with strong organizational skills, creativity, attention to detail, and problem-solving ability
Ability to work collaboratively with internal teams, community stakeholders, coaches, vendors, and event operators

Responsibilities

Oversees all aspects of the marketing department including, but not limited to, annual strategy development, budget preparation, goal setting and timeline management
Leads Hartselle Parks & Recreation campaign development and execution in collaboration with the sales team to accomplish sales and revenue goals
Succeeds in capturing and effectively marketing the experiential aspect of tournaments, events, and activities
Develops impactful industry relationships with tourism offices, tournament operators, and media contacts to position Hartselle Parks & Recreation as a national sports destination
Utilize cross-marketing to motivate coaches and team representatives to purchase/utilize all available amenities
Meets financial objectives by forecasting requirements; assisting in preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
Accomplishes objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing sales action plans
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
All other duties assigned by management
Developing digital and print content
Manages updates to the venue's website, writes and distributes press releases, and managing social media accounts
Prepares and presents regular reporting on marketing and business development strategy and results
Conduct interviews with players, coaches, and spectators to promote facility experiences
Oversees all aspects of the retail department, preparation, staff training, equipment use and care, quality of product provided to customers and excellent customer service
Participates in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
Other duties as assigned by management
Collaborates with the in-house marketing agency to organize and execute marketing initiatives
Exhibits the values and principles of Company including accountability, collaboration, excellence and service