Marketing Business Analytics Lead - Retail Lending Growth Marketing

PNC Bank • Pittsburgh, PA

2d • $98,000 - $168,000

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued and have an opportunity to contribute to the company’s success. This position is based in one of the Marketing Hubs listed. We are seeking an initiative-taking and experienced business analyst to join our growing team to support delivery of high-impact marketing strategies. If you are passionate about … · Bringing analytical rigor to decision making, specifically, audience segmentation and targeting, KPI definition, in-market test design, performance analytics and optimization · Serving as a team-wide mentor and coach to enable the team to access, interpret, and apply relevant data to marketing strategies. · Building foundational marketing insights capabilities that provide actionable performance insights at the client, portfolio, product, campaign, or test-cell level. … we want to hear from you. Specific Job Requirements to Include: · A fungible skill set, with the ability to nimbly flex support based on the highest priority needs. · Effective storytelling: ability to influence others to align with proposed growth strategy, economic optimization, and acquisition levers through written and verbal communication. · Understanding of Retail/ Consumer Lending Products and Marketing Analytics Ideal Candidate: · Strategic problem solver, who brings data-based solutions to solve complex business challenges. · Creative, innovative thinker who is comfortable implementing new ways of working. · “Owner mentality,” with desire to cut through clutter and deliver results in white space opportunities, proven record of building a path where one has not been set before. · Demonstrates strong written and oral communication skills, including the ability to influence partners and drive cross-functional alignment. · Has experience delivering high impact strategic analysis to drive business decisions. · Brings multiple stakeholders together to activate around a common vision and builds consensus among partners. · Champions change and is energized by a challenge. Job Description · Team leadership role to enable data-based rigor and strategic direction; serving as an analytic mentor to team members. · Support high-priority areas of marketing need to create exposure to various marketing functions, with particular focus on Retail Lending (Home Lending, Student Lending, Auto Lending and Personal Lending) Acquisition and Growth. o Liaison with Marketing Analytics team to leverage performance analytics to enable informed decision making and define KPIs. o Manage the monthly Marketing Business Review deck creation (Retail Lending – Home Lending, Student, Auto and Personal) in conjunction with Marketing Analytics o Support the development of the strategic testing roadmap to constantly learn while also optimizing response across products, channels, and creative campaigns. · Mentors team members on analytic tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development. · Conceptualize, develop, and continuously optimize analytical solutions for executive management to enable data driven decision making. · Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees. Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development. Determining the optimal analytic approach and supporting development, implementation and enhancements. Assists peers with guidance on analytic approaches related to more complex solutions. Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making. Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Requirements

• A fungible skill set, with the ability to nimbly flex support based on the highest priority needs.
• Effective storytelling: ability to influence others to align with proposed growth strategy, economic optimization, and acquisition levers through written and verbal communication.
• Understanding of Retail/ Consumer Lending Products and Marketing Analytics
• Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.
• Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required.
• In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Nice To Haves

• Strategic problem solver, who brings data-based solutions to solve complex business challenges.
• Creative, innovative thinker who is comfortable implementing new ways of working.
• “Owner mentality,” with desire to cut through clutter and deliver results in white space opportunities, proven record of building a path where one has not been set before.
• Demonstrates strong written and oral communication skills, including the ability to influence partners and drive cross-functional alignment.
• Has experience delivering high impact strategic analysis to drive business decisions.
• Brings multiple stakeholders together to activate around a common vision and builds consensus among partners.
• Champions change and is energized by a challenge.
• Analytical Thinking
• Business Intelligence (BI)
• Concept Development
• Data-Driven Decision Making
• Data Integration
• Market Research
• Performance Metrics
• Qualitative Research
• Strategic Planning
• Analytical Thinking
• Business Acumen
• Business Analytics
• Consulting
• Decision Making and Critical Thinking
• Effective Communications
• Emerging Technologies

Responsibilities

• Team leadership role to enable data-based rigor and strategic direction; serving as an analytic mentor to team members.
• Support high-priority areas of marketing need to create exposure to various marketing functions, with particular focus on Retail Lending (Home Lending, Student Lending, Auto Lending and Personal Lending) Acquisition and Growth.
• Liaison with Marketing Analytics team to leverage performance analytics to enable informed decision making and define KPIs.
• Manage the monthly Marketing Business Review deck creation (Retail Lending – Home Lending, Student, Auto and Personal) in conjunction with Marketing Analytics
• Support the development of the strategic testing roadmap to constantly learn while also optimizing response across products, channels, and creative campaigns.
• Mentors team members on analytic tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
• Conceptualize, develop, and continuously optimize analytical solutions for executive management to enable data driven decision making.
• Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.
• Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions.
• Serves as mentor to more junior employees.
• Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
• Determining the optimal analytic approach and supporting development, implementation and enhancements.
• Assists peers with guidance on analytic approaches related to more complex solutions.

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future.
• Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
• To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards .

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level