Marketing, Product Brand Marketing Director
About The Position
Castle Biosciences is growing and looking to hire a full-time Marketing Brand Product Director. This role is responsible for the positioning, message development, execution, and management of marketing activities for the commercialization of dermatology tests in our product portfolio. The Director will align communications and integrate plans with other departments across the organization to ensure a fully coordinated program that builds appropriate test use. This individual will own the atopic dermatitis and dermatology market perspective, develop positioning and compelling messaging across all customer segments (physicians, patients, and payers). They will lead the commercial core teams messaging, serving as the senior Marketing voice, setting the agenda for marketing activities and directing cross-functional execution and partnership with Program Management.
Requirements
- Bachelor's degree in marketing, Communications, or another relevant area.
- 5-7 years' proven experience in product marketing/brand management or similar role in the healthcare industry.
- Experience in market analysis
- Understand healthcare marketing tactics appropriate for physicians and patients
- Working knowledge of web analytics tools
- All candidates must be legally authorized to work in the United States. Currently, Castle Biosciences does not sponsor H-1B visas, OPT, or employment-related visas.
Responsibilities
- Responsible for positioning, message development, execution, and management of marketing activities for the commercialization of dermatology tests in our product portfolio.
- Align communications and integrate plans with other departments across the organization to ensure a fully coordinated program that builds appropriate test use.
- Own the atopic dermatitis and dermatology market perspective, develop the positioning and compelling messaging across all customer segments - physicians, patients and payers.
- Lead the commercial core teams messaging serving at the senior Marketing voice setting the agenda for marketing activities and directing cross functional execution and partnership with Program Management.
Benefits
- Excellent Annual Salary + 35% Bonus Potential
- 20 Accrued PTO Days Annually
- 10 Paid Holidays
- 401K with 100% Company Match up to 6%
- 3 Health Care Plan Options
- Company HSA Contribution
- Company Stock Grant Upon Hire
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What This Job Offers
Job Type
Full-time
Career Level
Director
