Marketing & Brand Manager (On-Site)

Fresh Roasted Coffee•Sunbury, PA

13d•Onsite

About The Position

Fresh Roasted Coffee is looking for an experienced Marketing & Brand Manager to lead marketing across our growing family of coffee and tea brands, including Fresh Roasted Coffee, Positively Tea, Grounds & Hounds, and future brands and product lines. This is a management-level, hands-on marketing position for someone who can develop the strategy AND execute it.

Requirements

Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field required
3–5+ years of progressive marketing or brand management experience preferred
Demonstrated experience developing and executing marketing strategies
Experience managing brands, product lines, or multiple marketing channels preferred
Strong social media and digital marketing experience
Excellent written and verbal communication skills
Strong project management and organizational skills
Experience with content creation, including graphics, photography, and/or video
Experience with email marketing, e-commerce, website management, and digital advertising preferred
Experience with Canva, Adobe Creative Suite, Google Analytics, or similar tools preferred
Experience managing marketing vendors or outside agencies is a plus

Nice To Haves

Strategic: You can see the big picture and develop a marketing plan that supports business growth.
Creative: You know how to create compelling content and build brands that stand out.
Hands-On: You're not afraid to pick up a camera, create a graphic, write the post, launch the campaign, and analyze the results.
Results-Driven: You care about conversions, customers, revenue, and ROI-not just impressions and likes.
Self-Motivated: You can take ownership of projects and move them forward without being micromanaged.
Analytical: You know how to look at the numbers and make decisions based on performance.
Organized: You can manage multiple brands, campaigns, projects, and deadlines at the same time.

Responsibilities

Develop and execute the overall marketing strategy for the FRC family of brands
Establish marketing goals, campaigns, calendars, and performance metrics
Lead brand positioning, messaging, voice, and visual identity
Develop strategies to grow individual brands and product lines
Oversee social media strategy and content across multiple platforms
Create and/or oversee graphics, photography, video, reels, and other content
Develop email marketing and customer retention campaigns
Oversee website and e-commerce marketing initiatives
Manage digital advertising and promotional campaigns
Support product launches, seasonal campaigns, events, and promotions
Partner with Sales to develop marketing initiatives that drive customer acquisition and revenue
Research competitors, customer behavior, and market trends
Manage marketing vendors, agencies, freelancers, and creative partners
Manage marketing budgets and resources
Track marketing KPIs and ROI and report results
Use data to determine what's working and continuously improve our marketing efforts