Marketing & Brand Manager (On-Site)
Fresh Roasted Coffee•Sunbury, PA
•Onsite
About The Position
Fresh Roasted Coffee is looking for an experienced Marketing & Brand Manager to lead marketing across its growing family of coffee and tea brands. This is a management-level, hands-on marketing position responsible for developing and executing marketing strategies to drive growth for brands like Fresh Roasted Coffee, Positively Tea, and Grounds & Hounds.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field required
- 3–5+ years of progressive marketing or brand management experience preferred
- Demonstrated experience developing and executing marketing strategies
- Experience managing brands, product lines, or multiple marketing channels preferred
- Strong social media and digital marketing experience
- Excellent written and verbal communication skills
- Strong project management and organizational skills
- Experience with content creation, including graphics, photography, and/or video
- Experience with email marketing, e-commerce, website management, and digital advertising preferred
- Experience with Canva, Adobe Creative Suite, Google Analytics, or similar tools preferred
- Experience managing marketing vendors or outside agencies is a plus
Responsibilities
- Develop and execute the overall marketing strategy for the FRC family of brands
- Establish marketing goals, campaigns, calendars, and performance metrics
- Lead brand positioning, messaging, voice, and visual identity
- Develop strategies to grow individual brands and product lines
- Oversee social media strategy and content across multiple platforms
- Create and/or oversee graphics, photography, video, reels, and other content
- Develop email marketing and customer retention campaigns
- Oversee website and e-commerce marketing initiatives
- Manage digital advertising and promotional campaigns
- Support product launches, seasonal campaigns, events, and promotions
- Partner with Sales to develop marketing initiatives that drive customer acquisition and revenue
- Research competitors, customer behavior, and market trends
- Manage marketing vendors, agencies, freelancers, and creative partners
- Manage marketing budgets and resources
- Track marketing KPIs and ROI and report results
- Use data to determine what's working and continuously improve our marketing efforts
Benefits
- Health, dental, and vision insurance
- 401(k) with employer match
- Paid holidays and paid time off
- Generous employee discount on coffee and tea
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Manager
