Marketing Automation Specialist

Shi International Corp.•Somerset, NJ

44d•$45,000 - $75,000

About The Position

As a Marketing Automation Specialist, you will be part of a highly specialized team within Marketing Operations responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with campaign and event managers, designers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.

Requirements

Completed Bachelor's degree in Marketing, Business, or a related field.
3-5 years of marketing or technology industry experience
Experience with marketing automation and/or marketing operations
Knowledge of database management concepts and best practices
High-level understanding of regulations covering personal data e.g. GDPR, CCPA, PIPEDA, etc.
Advanced proficiency with Excel and PowerPoint - Basic
Ability to utilize Marketing specific software tools or applications proficiently - Basic
Ability to use data to inform all decisions - Basic
Strong project management and organization skills - Basic
Ability to manage multiple projects in a fast-paced environment - Basic
Ability to prioritize and multi-task and meet deadlines - Basic

Responsibilities

Support essential marketing operations initiatives in Marketo and Microsoft Dynamics such as managing form creation, lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing to support demand generation
Support event initiatives through planning of lead designation, and the creation and scheduling of follow-up nurture communications
Perform day-to-day email marketing activities and troubleshooting including multi-touch email nurturing program setup, scheduling, testing, data cleansing, and deployment -
Support the technical execution of integrated marketing strategies through our marketing automation platform by creating and optimizing lead nurture program
Email marketing program development and execution, including segmentation, testing, and deployment
Assist in the maintenance of marketing automation integration with CRM and additional marketing applications
Manage marketing automation efforts and processes, proactively researching and implementing latest best practices, strategies, and industry standards to ensure continuous improvement
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth