Marketing Automation Specialist

arrivia. Go far in the travel industry. • Scottsdale, AZ

9d

About The Position

Do you live and breathe Marketing Automation? Are you excited by the chance to maximize the power of a premier platform like Marketo? At arrivia , we specialize in making brands better through the unparalleled power of travel. We're a global company on a mission to help people travel better and experience more. We need a curious, driven, and detail-oriented Marketing Automation Specialist to be a critical technical partner in scaling our marketing efforts worldwide. This is a hands-on role where your technical expertise, growth mindset, and love for data will directly translate into millions of exceptional travel experiences for our members. If you’re ready to "Own it" and make a massive impact, this is your next adventure! What You'll Be Doing: You'll report to the SVP of Marketing Operations, working closely with the broader team to build, maintain, and optimize our Marketo ecosystem. This is your chance to expand your skills beyond the basics and dive into enterprise-level operations. Marketo Architect: Assist with building, testing, deploying, and optimizing sophisticated program logic and smart lists within our Marketo system. System Integrator: Help set up Marketo to support new brands and partners, ensuring smooth integration and operation following best practices. The Go-Between: Serve as a key liaison between Marketing and IT, specifically assisting with the setup of crucial email security settings. Data Detective: Dive into Marketo and other tools to pull campaign insights, ensuring data accuracy for precise targeting and segmentation. You'll use tools like Excel (including Pivot Tables) to unlock key learnings. Email Expert: Assist with improving our email templates using your HTML/CSS skills for responsive design, troubleshooting functionality issues, and applying arrivia ’s proven email marketing methodology. Technical Problem Solver: Help the team resolve technical issues assigned via our ticketing system. What You'll Bring to the Journey: We're looking for someone who is eager to learn, takes initiative, and communicates proactively.

Requirements

• 2+ Years of Hands-On Marketing Automation Experience: Specifically, 2+ years with Marketo is highly preferred, but significant experience (2-3 years) with other enterprise platforms (Hubspot, Eloqua, etc.) coupled with a strong desire to master Marketo will be considered.
• Automation Builder: Proven experience building and setting up complex automation programs.
• Code Comfort: Solid HTML/CSS skills for responsive email design and troubleshooting.
• Growth Mindset: A strong desire to expand your technical skills into areas like APIs, Webhooks, and advanced Marketo functionality. We want someone who is happy to "Stay Curious" .
• Communication Pro: Excellent written, verbal, and interpersonal skills to "Keep it Real" with team members and leadership.
• Organized and Driven: Highly organized, detail-oriented, and self-motivated—you thrive on managing multiple moving parts.
• Education: Bachelor’s degree or 4+ years of relevant professional experience.

Nice To Haves

• Marketo Certification
• Experience with JavaScript and/or Apache Velocity scripting
• Understanding of query parameters in URLs and across websites
• Experience presenting technical concepts to non-technical audiences

Responsibilities

• Assist with building, testing, deploying, and optimizing sophisticated program logic and smart lists within our Marketo system.
• Help set up Marketo to support new brands and partners, ensuring smooth integration and operation following best practices.
• Serve as a key liaison between Marketing and IT, specifically assisting with the setup of crucial email security settings.
• Dive into Marketo and other tools to pull campaign insights, ensuring data accuracy for precise targeting and segmentation.
• Assist with improving our email templates using your HTML/CSS skills for responsive design, troubleshooting functionality issues, and applying arrivia ’s proven email marketing methodology.
• Help the team resolve technical issues assigned via our ticketing system.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees