Marketing Automation Specialist

Life Surge • Palmetto, FL

2d

About The Position

We are seeking a highly skilled and detail-oriented Marketing Automation Specialist to support the execution, optimization, and management of marketing automation strategies. This role will primarily focus on implementing and optimizing workflows, email marketing automation, and lead nurturing processes within HubSpot. The ideal candidate will have a strong understanding of customer journey mapping, data-driven decision-making, and how automation can drive business growth. This position will report directly to the CRM & Marketing Automation Manager and will work closely with various teams to enhance customer engagement and improve overall marketing efficiency.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent work experience).
• 3+ years of experience working with HubSpot’s marketing automation platform.
• Strong understanding of marketing automation best practices, including segmentation, lead nurturing, and workflow automation.
• Experience in building and optimizing email campaigns, workflows, and integrations within HubSpot.
• Understanding of inbound marketing principles and CRM strategies.
• Proficiency with HubSpot CRM lead management, lead scoring, reporting, and analytics.
• Excellent attention to detail, problem-solving skills, and ability to troubleshoot automation issues.
• Strong communication and collaboration skills with cross-functional teams.
• Ability to manage multiple tasks in a fast-paced environment while meeting deadlines.

Responsibilities

• Manage and execute HubSpot automation workflows, ensuring marketing campaigns are running efficiently and effectively.
• Collaborate with the CRM & Marketing Automation Manager to align automation strategies with overall marketing objectives.
• Implement and monitor lead nurturing workflows, segmentation strategies, and lead scoring models to optimize customer journeys.
• Assist in content development, including email templates, landing pages, and forms, while ensuring brand consistency.
• Work with the content team to develop compelling email marketing copy that engages audiences and drives conversions.
• Conduct A/B testing to optimize email performance, messaging, and customer engagement.
• Perform quality assurance checks to guarantee the accurate implementation of marketing campaigns and troubleshoot any issues.
• Support data management efforts, including segmentation, data cleansing, and database maintenance to improve targeting and personalization.
• Experience with data analysis, generating insights from HubSpot analytics, and using those insights to optimize marketing automation.
• Generate reports on key marketing automation metrics, campaign performance, and lead quality, providing insights for optimization.
• Stay up to date with the latest HubSpot features, marketing automation trends, and best practices, sharing insights with the team.

Benefits

• Health, Dental, Vision, Life, Holiday and Paid Time Off.
• Non-corporate, casual, entrepreneurial, comfortable, fun and proactive work environment.
• Free covered parking.
• Some work from home flexibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees