Senior Marketing Automation Specialist
About The Position
In this role, you’ll be the driving force behind our email, SMS, and landing page strategies—ensuring every touchpoint is on-brand, high-performing, and optimized for engagement. You’ll work cross-functionally with performance and brand marketing, business development, product, admissions, and IT to develop, execute, and refine campaigns that move the needle. This role is perfect for an action-oriented, highly organized marketer who thrives on building, testing, and improving automated marketing programs. You bring at least four years of marketing experience, with two or more years focused on marketing automation, email marketing, or CRM-driven campaigns. Experience with Salesforce Marketing Cloud (Pardot) is a strong plus. If you’re ready to build smarter campaigns, optimize performance, and make an impact, we’d love to meet you. 🚀
Requirements
- At least 4 years of marketing experience, with 3+ years in marketing automation, email marketing, or CRM-driven campaigns.
- Hands-on experience managing and optimizing campaigns in a leading marketing automation platform—ideally Salesforce Marketing Cloud (Pardot), but we’re open to experts in equally robust platforms like Marketo, HubSpot, Iterable, Braze, or Eloqua, as long as you have strong relevant marketing experience.
- Strong technical skills: HTML/CSS editing, familiarity with dynamic content logic, and comfort troubleshooting code or data issues.
Nice To Haves
- You’re comfortable working in Salesforce Marketing Cloud (Pardot) and excited to deepen your expertise.
- You’ve built multi-channel automation programs that seamlessly integrate email, SMS, landing pages, and CRM workflows.
Responsibilities
- Design, execute, and refine automated email and SMS campaigns—including drip sequences, nurture flows, and re-engagement initiatives.
- Develop and optimize landing pages to support multi-channel marketing efforts, ensuring seamless user experiences.
- Leverage Salesforce Marketing Cloud (Pardot) to build, launch, and analyze campaigns—ensuring messaging is personalized, relevant, and conversion-driven.
- Run A/B tests on subject lines, creative, CTAs, and landing page elements to continuously improve engagement and performance.
- Partner cross-functionally with our Admissions and Financial Aid teams to unlock segmentation opportunities and help automate certain communication flows
- Collaborate with Product and our Salesforce admin to enhance data integrations, troubleshoot issues, and streamline automation workflows.
- Maintain clear documentation of all marketing automation workflows, campaign strategies, and performance insights.
- Ensure flawless execution by maintaining a high level of accuracy, organization, and attention to detail.
Benefits
- A compensation package that includes a base salary ($115K - $135K) + equity grant
- Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. For roles that are available to be filled remotely, base salary will be localized.
- Medical, dental, and vision insurance
- 401(k) match
- Fertility benefits via Carrot
- Flexible Time Away + paid holidays
- In-office lunches for our NY Office (did we mention, we’re dog friendly? 🐶)
- Hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office)
- Social events - happy hours, birthday celebrations, holiday parties, & more!
- Opportunity to make an impact – you’ll be an integral player in bringing our vision to life
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
251-500 employees
