Marketing & Automation Specialist
Safetec of America•Buffalo, NY
11d
About The Position
Safetec of America is seeking a detail-oriented, tech-savvy Marketing & Automation Specialist to support and optimize our marketing systems, content, and digital workflows. This role is ideal for someone who enjoys building clean processes, creating content, and ensuring marketing initiatives run smoothly.
Requirements
- 2–4+ years of experience in marketing operations, digital marketing, or marketing automation
- Hands-on experience with HubSpot or similar CRM/marketing automation tools
- Comfortable managing WordPress CMS content (no coding )
- Strong writing and editing skills for blogs, web content, and marketing copy
- Experience with dashboards, reporting, and basic analytics
- Excellent organizational and project management skills
- Ability to manage multiple tasks with attention to detail and accuracy
Nice To Haves
- SEO knowledge and content optimization
- Familiarity with regulated industries or product labeling
- Experience with other CMS platforms or basic HTML/CSS for minor adjustments
Responsibilities
- HubSpot (or similar CRM) management: Create and maintain email templates, sequences, and workflows
- Build and manage contact segments and custom properties
- Maintain data accuracy and organize CRM for efficiency
- Create dashboards and reports to track performance and KPIs
- Website content management: Update pages, blogs, product info, and SEO fields in WordPress No coding experience is required Coordinate with developers/vendors for technical changes beyond CMS
- Marketing content creation: Write and edit blogs, email copy, web copy, and product descriptions Support campaigns and social media initiatives with compelling content
- Research & analysis: Conduct product, market, and competitor research to inform strategy Monitor performance and provide actionable insights
- Cross-functional collaboration: W ork with Sales, Quality, Regulatory, and Design teams to ensure accurate and consistent messaging Support ongoing improvements to marketing processes, documentation, and operational efficiency
Benefits
- Work with a collaborative, supportive marketing team
- Take ownership of marketing systems and content strategy
- Grow your skills in HubSpot, digital content, and analytics
- Make a visible impact on company marketing and brand growth
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
51-100 employees
