Marketing Automation Specialist

TEKsystems•San Francisco, CA

18d•$40 - $55•Remote

About The Position

We’re looking for a hands-on, detail-oriented Marketing Automation Specialist to join our team. In this role, you’ll help drive last-mile campaign delivery by building personalized and scalable experiences across email, messaging, and web touchpoints. You’ll own technical execution in Salesforce Marketing Cloud (SFMC), including journey building, automation and end-to-end execution.

Requirements

5–7 years of hands-on experience in SFMC, with deep knowledge of Journey Builder, AMPscript, SQL, and cross-channel campaign execution.
Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization
Proficiency with Knack, including logic structuring and audience governance.
Experience with Splash, Zoom, and dynamic content tools like Movable Ink and highspot.
Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms.
Familiarity with measurement and attribution platforms like Tableau.

Nice To Haves

Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics.
Comfortable operating within a high-performing, fast-moving growth marketing team.

Responsibilities

Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, and Content Builder.
Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS).
Leverage knack for audience creation, logic setup, and governance across multiple channels.
Manage and deploy Splash pages for webinars, events, and landing page experiences.
Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and
Coordinate QA/testing across devices and platforms.
Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution.
Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments.
Partner with teams using tools like Highspot for content upload & measurement attribution and reporting, ensuring performance insights are integrated into future campaigns.
Coordinate with cross-functional partners (MarTech, Analytics, Creative) to manage timelines, requirements, and technical delivery.
Ensure compliance with data governance, tagging standards, and campaign QA best practices.