Marketing Automation Specialist - Asset Management

Thrivent•Minneapolis, MN

3d•Hybrid

About The Position

We exist to help people achieve financial clarity. At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they’ve been given. At our core, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our clients. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today—and tomorrow. Job Summary The Marketing Automation Specialist is responsible for the execution and support of marketing automation using Adobe Marketo, Salesforce and collateral automation tools. This role involves hands-on configuration of campaigns, including emails, journey creation, testing, reporting and collateral automation. The position works closely with internal stakeholders to ensure campaigns and collateral materials are executed accurately.

Requirements

1 -2 years of experience in Marketo, Salesforce, or related marketing automation tools, including building email journeys and e-mail assets.
Basic knowledge of HTML/CSS for email formatting.
Strong organizational skills and attention to detail.
Microsoft Office skillset, advanced.

Nice To Haves

Experience in investments, financial services, or other regulated industry and disclosure familiarity.
Marketo Certification.
Salesforce Certification.
Distributed Marketing experience.
Marketing writing and editing experience.
Collateral automation experience.
QA experience (Email / Collateral).

Responsibilities

Build and deploy email campaigns and customer journeys in Adobe Marketo
Manage QA processes and scheduling of campaigns to ensure error-free delivery.
Support audience segmentation
Implement personalization tactics
Collaborate with marketing teams for campaign execution.
Partner with analytics team for reports and dashboards on campaign performance
Supports setup and execution of Distributed Marketing campaigns, including building approved templates and maintaining an asset library.
Implements testing efforts for multi-step journeys, dynamic content, and A/B tests; identifies issues and collaborates with stakeholders to optimize performance.
Maintains consistent campaign organization by applying approved naming conventions, folder structures, and asset management standards to support team efficiency and audit readiness.
Ensures best practices are implemented for design, mobile and cross email client behavior, deliverability, reputation management, CAN-SPAM and GDPR compliance.
Supports marketing collateral automation.
Supports QA and compliance processes for marketing campaigns & collateral.