LendingClub-posted about 9 hours ago
$109,000 - $125,000/Yr
Full-time • Mid Level
Hybrid • San Francisco, CA
1,001-5,000 employees

We’re looking for a highly experienced Lifecycle Marketing Automation Manager to lead the technical strategy, execution, and optimization of multi-channel lifecycle campaigns across the full customer journey. This role requires a deep understanding of marketing automation architecture, data orchestration, and the ability to turn behavioral insights into scalable, personalized experiences across email, SMS, push, and in-app messaging. As a core member of the Marketing Operations team, you will play a critical role in shaping our lifecycle strategy—partnering with product, engineering, data, and analytics to build a marketing engine that drives acquisition, activation, engagement, retention, and reactivation. This is both a strategic and hands-on role for a technically strong marketer who thrives in high-complexity environments.

  • Lifecycle Strategy & Campaign Execution Support the development and execution of lifecycle marketing campaigns across the user journey, including onboarding, engagement, retention, and win-back programs
  • Build and manage multi-channel marketing automations (email, SMS, push, in-app, and site messaging) using event-triggered and real-time logic in collaboration with cross-functional partners
  • Partner with Product Marketing and Product teams to launch lifecycle programs that support new features and product adoption
  • Technical Campaign Build & Automation Execute campaigns using enterprise-grade platforms such as Salesforce Marketing Cloud, Braze, Iterable, or Adobe Campaign
  • Develop dynamic, data-driven content using AMPscript, Liquid, or JavaScript to support personalization and conditional logic
  • Leverage SQL and scripting to build advanced segmentation and targeting logic within large, complex datasets
  • Data Integration & Platform Optimization Collaborate with Engineering, Data Science, and MarTech to ensure real-time and batch data integrations between internal systems and marketing platforms
  • Maintain and optimize marketing data pipelines and schemas to ensure consistent and accurate customer profiles and events
  • Implement custom events, behavioral triggers, and predictive scoring models for journey targeting
  • Experimentation & Measurement Develop a comprehensive testing framework to run multivariate and holdout-group experiments across lifecycle touchpoints
  • Continuously iterate on journeys and creatives using a scientific, data-driven approach
  • Compliance, Deliverability & Governance Ensure compliance with GDPR, CAN-SPAM, TCPA, and CCPA, working closely with Legal and Security teams
  • Monitor deliverability and inbox placement, and manage IP warming, bounce handling, and domain authentication protocols (SPF, DKIM, DMARC)
  • Maintain clear QA protocols, campaign documentation, and change management procedures
  • Leadership & Collaboration Lead cross-functional project teams involving Product, Engineering, Creative, and Analytics to launch and scale lifecycle initiatives
  • Guide junior marketers or contractors on campaign best practices, technical builds, and optimization strategies
  • Contribute to the long-term vision of customer lifecycle marketing and automation maturity roadmap
  • 4-6 years in lifecycle marketing, CRM, or marketing automation, with deep technical expertise in campaign building, data flows, and personalization at scale
  • Bachelor's degree or higher in Marketing or related field; or equivalent work experience
  • Expert-level proficiency in enterprise marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, Adobe Campaign) with hands-on experience deploying simple to complex push notification, SMS and email campaigns
  • Advanced HTML/CSS skills required; comfortable building email templates, revising them, Translating design layout to mobile friendly email templates
  • Intermediate SQL skills required; comfortable writing queries against large customer datasets and integrating external data sources
  • Hands-on experience with scripting languages such as AMPscript, Liquid, JavaScript, or equivalent
  • Familiarity with data warehouses, CDPs (e.g., Segment, mParticle), and real-time event tracking tools (e.g., Snowplow, Mixpanel, Amplitude)
  • Solid knowledge of email deliverability, compliance frameworks, consent management, and multi-channel privacy regulations
  • Proven success building and optimizing campaigns that impact activation, retention, upsell, and LTV
  • Exceptional project management and stakeholder communication skills
  • Experience in fast-paced, growth-stage environments (e.g., fintech, SaaS, eCommerce, marketplaces)
  • medical
  • dental
  • vision plans for employees and their families
  • 401(k) match
  • health and wellness programs
  • flexible time off policies for salaried employees
  • up to 16 weeks paid parental leave
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