Marketing Automation Specialist V

Linda Werner & Associates•Menlo Park, CA

13d•Onsite

About The Position

We are seeking an experienced, hands on Marketing Automation Specialist to join a fast moving B2B Automation & Delivery team within a leading global technology organization. In this role, you will own the technical execution of sophisticated, personalized marketing campaigns across email, business messaging, events, and web experiences. You will work within a mature Salesforce ecosystem to translate marketing strategy and business requirements into scalable, high quality campaign execution. The ideal candidate brings deep expertise in Salesforce Marketing Cloud and Salesforce Data Cloud, along with strong experience in marketing automation, audience segmentation, personalization, SQL, and complex customer journeys.

Requirements

8+ years of hands on marketing automation experience
Deep expertise with Salesforce Marketing Cloud, including Journey Builder and Automation Studio
Strong working knowledge of Salesforce Data Cloud and Salesforce CRM
Experience with an ABM platform such as Demandbase
Strong SQL skills for audience segmentation, data extensions, reporting, and campaign performance analysis
Experience with dynamic personalization and scripting, including AMPscript and ideally SSJS
Experience executing complex, multi channel customer journeys
Strong analytical, organizational, and technical project management skills
Ability to translate marketing and business requirements into technical campaign execution
Strong communication and cross functional collaboration skills
Ability to adapt quickly in a dynamic environment with changing requirements and priorities
English (Required)

Nice To Haves

Experience with Movable Ink, Knack, Splash, RainFocus, Zoom, Highspot, Tableau, or 6sense
Experience with business messaging platforms and integrating messaging automation into broader marketing workflows
Working knowledge of HTML, CSS, and JavaScript
Experience with event marketing and event platforms
Familiarity with campaign analytics, tagging strategy, attribution, and funnel conversion metrics
Salesforce Marketing Cloud certifications are a plus

Responsibilities

Build, QA, optimize, and launch multi step automation journeys using Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, and Content Builder
Develop audience segmentation, data extensions, and personalization logic using SQL, AMPscript, and SSJS
Create dynamic and personalized content experiences using tools such as Movable Ink
Leverage Salesforce Data Cloud to integrate real time audience insights and segmentation into campaign execution
Execute integrated campaigns across email, business messaging, web, webinar, and event touchpoints
Manage and deploy landing pages, event pages, web forms, and tagging using platforms such as Splash, RainFocus, and Zoom
Use HTML, CSS, and JavaScript to build and troubleshoot campaign content and forms
Work with ABM platforms such as Demandbase or 6sense to support targeted B2B marketing initiatives
Partner with MarTech, Analytics, Creative, and other cross functional teams to translate marketing requirements into executable technical solutions
Support campaign measurement, attribution, tagging, reporting, and ongoing optimization
Maintain strong data governance, campaign QA, and technical execution standards
Identify opportunities to improve processes, tools, systems, and automation capabilities