Marketing Automation Specialist (Salesforce MCAE)

Vernier Science Education • Beaverton, OR

1d • Hybrid

About The Position

Are you enthusiastic about email marketing, numbers and data with a strong belief in science education? At Vernier, we advance science education by empowering educators and inspiring learners. We’re hiring a Marketing Automation Specialist to strengthen our marketing automation and data integrity in Salesforce MCAE/Pardot—so our campaigns perform better, our sales team gets great leads, and our impact keeps growing. Position Summary The Marketing Automation Specialist is responsible for the team’s effective use and maintenance of Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) . This includes managing and analyzing the system data to support campaign execution, maintain marketing data integrity, and enable accurate and actionable insights. This individual will work closely with Marketing’s Demand Generation and Design teams, as well as the Salesforce administrator(s) to build, maintain, and optimize campaigns, email programs, nurture journeys, and lifecycle processes using a strong technical background with MCAE, excellent organizational skills, and a passion for supporting data-driven marketing.

Requirements

• Minimum 3+ years of experience with Salesforce Marketing Cloud Account Engagement (previously Pardot) administration.
• Bachelor’s Degree in related field or equivalent work experience.
• Strong understanding of lead management, segmentation, scoring, and automation workflows.
• Familiarity with Salesforce CRM and marketing-to-sales alignment processes.
• Experience building and deploying emails, automations, and forms.
• Understand setup for landing pages and how completion actions influence lead scoring.
• Strong attention to detail and organizational skills.
• Analytical mindset with the ability to interpret campaign data and recommend improvements.
• Experience managing confidential and complex data sets in a marketing environment; strong grasp of data security.
• Commitment to equity, inclusion, and science education.

Nice To Haves

• Experience in EdTech or similar industry is a plus, but not required.

Responsibilities

• Marketing Cloud Account Engagement (MCAE/Pardot) Build and manage segmented lists, dynamic lists, and list uploads.
• Create, test, and deploy emails, forms, and automation programs; coordinate with in-house Graphic Designers for special images where needed
• Assist with lifecycle stage updates and campaign automation within MCAE.
• Monitor campaign performance and recommend optimizations.
• Maintain documentation on best practices and processes.
• Data Management & Integration Maintain data integrity between Salesforce CRM, prospecting lists, and MCAE, ensuring records are accurate and actionable.
• Manage lead routing, scoring, and syncing processes with oversight from Demand Generation Manager.
• Create and update custom fields in collaboration with the Salesforce administrator and Marketing leadership.
• Work with the Salesforce administrator to communicate any changes in process with the Marketing team.
• Regularly audit and clean marketing database to improve performance and deliverability, resolving issues immediately regarding uploads, hard bounces, and other data issues.
• Collaboration Partner with the Demand Generation Manager and Salesforce administrator to align lead flow, campaign tracking, and reporting.
• Collaborate with marketing agencies and contractors as necessary.
• Provide training and support for marketing users on MCAE best practices.
• Work with marketing team members to ensure marketing initiatives are properly tracked for ROI measurement.
• Optimization & Reporting Build campaign reports and dashboards and analyze engagement metrics to provide insights and recommendations.
• Continuously evaluate MCAE workflows to improve efficiency and performance.
• Stay current with Salesforce MCAE product updates and industry best practices.
• Participate in employee committees, recognition efforts, and organizational meetings to support and strengthen our culture.
• All other duties as assigned.

Benefits

• In addition to an amazing company culture, Vernier offers competitive pay, profit sharing, employer contributions into your 401(k) retirement account, and comprehensive benefits.
• We have an on-site fitness center, private shower facilities, and an indoor bike storage room.
• Vernier is located next to the Millikan Way MAX line, and we provide employer-paid commuter benefits to all eligible employees.
• We also offer training opportunities, tuition assistance, paid volunteer time, a PTO (paid time off) plan, along with paid sabbaticals.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level