Senior Marketing Specialist – Automation

Barry-Wehmiller

5d•$85,000 - $90,000•Remote

About The Position

Machine Solutions machinesolutions.com, a global leader in advanced equipment and automated technologies for the medical device industry, is built on a foundation of precision engineering, innovation, and people-centered values. Through its unified brands, MSI, PlasticWeld Systems, Steeger USA, Intec Automation, and Vante, the company delivers scalable, reliable solutions that help medical devices and biopharmaceutical manufacturers advance healthcare worldwide. With a strong commitment to quality, value, and exceptional aftermarket support, Machine Solutions fosters a culture where team members are expected to care for people and perform with excellence. Employees thrive by communicating effectively, focusing on customers, driving results, earning trust, and optimizing processes. Leaders model the company’s values by developing talent, creating alignment, nurturing relationships, and co-creating a strong future. In this role, the Marketing Specialist will lead marketing initiatives for Intec Automation and New Equipment, driving the adoption of automated solutions across a global customer base. This is a hands-on, strategic B2B marketing position ideal for someone who excels in technical environments and can translate engineering capabilities into customer-focused value. Working closely with the Head of Marketing, you will drive an application-focused marketing approach, building messaging, collateral, and campaigns around real customer problems and the solutions Machine Solutions delivers. The role blends content development, campaign execution, and sales enablement while supporting scalable, high-impact marketing processes.

Requirements

Bachelor’s Degree in Marketing, Communications, Business, or a related field.
B2B Marketing Expertise: 5+ years in B2B marketing, ideally within capital equipment, automation, or medical device manufacturing.
Technical-to-Value Translation: Ability to convert engineering or technical product capabilities into clear customer-focused value propositions.
Content Creation: Strong skills in writing, storytelling, and developing high-quality marketing assets (data sheets, brochures, case studies, presentations, website content, videos).
Campaign Development: Experience creating and managing inbound/outbound campaigns, including LinkedIn ads, email workflows, and trade show promotions.
Sales Enablement: Ability to build playbooks, battle cards, talk tracks, and standardized launch materials.
Research & Market Analysis: Skilled at identifying customer needs, competitor insights, market opportunities, and application-based messaging.
CRM & Martech Tools: Experience with HubSpot or similar CRMs/automation tools, WordPress, analytics dashboards, and comfort using AI marketing tools for content, optimization, and reporting.
Project & Vendor Management: Able to oversee creative vendors (design, video, web), keeping projects on schedule and on budget.
Brand Consistency: Understanding of brand evolution and rebranding initiatives across multiple product lines.
Customer‑Focused Mindset: Demonstrates strong customer orientation, ensuring messaging is built around customer problems and solutions.
Effective Communication: Clear, proactive communicator across teams (sales, engineering, product, leadership).
Cross-Functional Collaboration: Works confidently with engineering, product, sales, and leadership teams to ensure alignment and scalability.
Results‑Driven: Focuses on lead generation, sales adoption, ROI, and data-based decision‑making.
Highly Organized & Proactive: Comfortable managing multiple priorities in a fast-paced, technical B2B environment.
Trust‑Building & Integrity: Acts with reliability and consistency, supporting a high‑trust culture.
Process Optimization: Seeks to improve workflows, create repeatable templates, and scale marketing processes.
Adaptable & Curious: Open to using AI tools, new methods, and emerging technologies to elevate marketing output.
Alignment With Company Values: Cares for people, performs with excellence, drives engagement, instills trust, and values differences.